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founder-marketing

founder-marketing

github.com/jakeschincariolMarketing & growth2.1k347 installsUpdated 3w ago
Repository

About founder-marketing

founder-marketing is a planning skill that turns buyer research, competitor analysis, an offer, and business figures into positioning, channel choices, a 30-day calendar, and a budget. It is for founders preparing a launch; when evidence is missing, it flags the gaps rather than inventing an audience.

Key features

  1. 01Combine buyer, competitor, offer, and financial evidence
  2. 02Draft and recommend positioning options
  3. 03Assess channels, costs, and success measures
  4. 04Build a pre- and post-launch calendar
  5. 05Plan budget, acquisition limits, and tracking

Use cases

  1. 01Plan initial acquisition channels for a new business
  2. 02Turn customer objections into marketing messages
  3. 03Schedule daily content around a launch
  4. 04Set a marketing budget and weekly metrics

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/jakeschincariol/founder-skill --skill founder-marketing

After installing, type/founder-marketingin Claude Code to confirm it loaded.

Details

From the project README

founder-marketing

A business no one hears about does not exist. This skill plans how the first customers hear about it, using what the rest of the pack already learned instead of a generic playbook.

Step 1: read the evidence

  • founder/panel/results.md: who buys, who doesn't, and why. The segments with the highest buy rate are the first audience. The top objections are what the marketing must answer.
  • founder/competitors.md: how competitors position themselves (so you do not sound like them) and the gap.
  • founder/offer.md and founder/pricing.md: what is being sold, at what price.
  • founder/numbers.json: what a customer is worth, which caps what you can spend to win one.

If none of these exist, say what is missing and offer to run /founder-consumer --quick first. Do not invent an audience.

Step 2: positioning

One line, then the reasons:

For <the segment that buys most>, who <their problem in their words>,
<business> is the <category> that <the gap>, unlike <the nearest alternative>.

Give three versions, recommend one, and say which panel evidence supports it.

Step 3: channels

List where the first audience actually spends attention, specific to the business type and place: foot traffic and window signage, Google Maps, Instagram and TikTok, local creators, neighbourhood groups, partnerships with nearby businesses, email, paid search, paid social. For each: why it fits this buyer, rough cost, and how you will know it worked. Pick two or three to start; say what you are not doing and why.

Step 4: the 30-day campaign

founder/marketing.md gets a dated calendar from launch minus 14 days to launch plus 16: what goes out each day, on which channel, with the message. Include:

  • Ten hooks, each answering one panel objection or using one buyer reason, written for the format (a 3-second opening line for video, a headline for an ad, a sign in the window).
  • The launch-week offer from founder/pricing.md and when it ends.
  • What to post when there is nothing new to say (behind the scenes, the making of).

Step 5: budget and numbers

  • The budget split across the chosen channels.
  • The most you can pay to win a customer: from the CFO's contribution per unit and the panel's purchases per buyer, show the sum.
  • The three numbers to watch weekly and the level that means "change something".

Rules

  • No fake reviews, follower counts, testimonials, before/afters or "as seen on".
  • Panel quotes are research; never use them as customer quotes in ads.
  • Disclose paid partnerships. Follow the advertising rules for claims in the user's market (health and earnings claims especially). Not legal advice.

Output

founder/marketing.md. Next: /founder-brand, then /founder-launch.

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