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go-to-market-playbook

go-to-market-playbook

github.com/gingiris-1031Marketing & growth87161 installsUpdated 2w ago
Repository

About go-to-market-playbook

A go-to-market planning template for product launch teams, covering positioning, ideal customer profiles, messaging, channel fit, and competitive analysis. It distinguishes B2B and consumer strategies and includes stage-based channel guidance and acquisition guardrails.

Key features

  1. 01Positioning canvas and ICP worksheet
  2. 02Messaging and objection-handling framework
  3. 03Channel-market fit matrix
  4. 04Competitive analysis and battle cards
  5. 05Revenue-stage channel planning
  6. 06Growth metrics and acquisition guardrails

Use cases

  1. 01Plan a B2B or B2C product launch
  2. 02Define target customers and differentiation
  3. 03Choose channels for the buyer journey
  4. 04Set acquisition-cost and activation thresholds

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gingiris-1031/gingiris-skills --skill go-to-market-playbook

After installing, type/go-to-market-playbookin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

_meta.json
.clawhub/
origin.json
references/en/
README.md
references/ja/
README.md
references/ko/
README.md

Details

From the project README

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install go-to-market-playbook

What you get after installing:

  • Positioning canvas and ICP worksheet you can fill in for any product launch
  • Channel-market fit matrix matching distribution to your buyer journey
  • Competitive battle cards and objection-handling messaging framework

Go-to-Market Strategy Template — B2B & B2C Launch Planning

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

A structured GTM template you can fill in for any product launch — B2B or B2C.

  • Positioning canvas: Define your category, differentiator, and value prop
  • ICP worksheet: Identify and prioritize your ideal customer profiles
  • Messaging framework: Headlines, elevator pitches, and objection handling
  • Channel-market fit: Match distribution channels to your buyer journey
  • Competitive analysis: Battle cards and positioning against alternatives

Channel Sequencing by Revenue Stage (2026 consulting data)

Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash:

ARR stageWhat unlocksDiscipline
Pre-revenueFounder network, warm introsFirst 3 customers closed personally by founders
→ $500KPH, Reddit, Discord, founder brand, owned content matrixTotal acquisition spend <$20K; no scaled paid ads pre-PMF
→ $1MInfluencer partnerships + SEM + founder brandHand-test 5–10 keywords to establish CPA before scaling
→ $5MSEO/SEM at matrix scale, multi-channel paid, referral loopsSystematize organic content production
→ $20MPLG + SLG combined, host your own conference—

Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners).

Guardrails before north stars

A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: when activation drops below threshold, automatically throttle acquisition. Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it.

Paid acquisition red lines (field-tested)
  • Cost per signup: $5–8 acceptable. Cost per paying user: under $50, ideally under $30. At $100 per paying user something is structurally broken — stop and audit before scaling.
  • Watch for polluted-traffic signals: average session time collapsing (a real case went 189s → 8s after ads ramped) or thousands of paid-in users converting at zero.
B2B channel ranking, measured

Conversion order across client projects: LinkedIn > Reddit > Twitter. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only.

Related Gingiris Skills

加入出海社群与购买资料包 · Community & Resources

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  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口，不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

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