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goals-and-kpis

goals-and-kpis

github.com/social-media-skillsMarketing & growth210698 installsUpdated 2w ago
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About goals-and-kpis

A social-planning skill for setting measurable targets that connect business outcomes to channel-level KPIs. It defines North Stars, benchmark-based goals, and action thresholds; analytics-and-reporting handles measurement.

Key features

  1. 01Maps business goals to KPIs
  2. 02Sets one North Star per channel
  3. 03Defines SMART objectives
  4. 04Uses benchmarks or learning goals
  5. 05Sets action thresholds and review cadence

Use cases

  1. 01Turn broad growth wishes into targets
  2. 02Choose a channel-specific success metric
  3. 03Set goals when baseline data is missing
  4. 04Define when to adjust social tactics

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/social-media-skills/skills --skill goals-and-kpis

After installing, type/goals-and-kpisin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

evals/
evals.json
references/
goals-kpis-2026-reality.md
scope-and-connections.md
smart-goals-and-recipes.md
the-north-framework.md

Details

From the project README

goals-and-kpis

The target-setting layer — turn business outcomes into a measurable cascade with one North Star per channel, benchmark-set targets, and action thresholds. This skill sets the win conditions; analytics-and-reporting measures against them.

The POV: goals, not wishes

"Grow our following," "go viral," "do better on Instagram" are wishes — unmeasurable, unowned, and disconnected from the business. Build a cascade instead: business goal → SMART objective → KPI → supporting metrics, with one North Star per channel tied to its real job, a target from your own benchmark (achievable yet ambitious), a 3–5 cap for focus, and thresholds that trigger action. A KPI must be controllable, non-vanity, and mapped to an outcome — and a well-set one (a follower target paired with an engagement floor) prevents gaming.

Read these first

  1. brand-profile — positioning/audience.
  2. social-strategy — the business outcomes every goal must ladder up to.

The framework: NORTH

(Depth: references/the-north-framework.md.)

  • N — Name the business goal: anchor every social goal to a real outcome (awareness/leads/sales/ retention); if it doesn't ladder up, cut it.
  • O — One North Star per channel: the single win-condition metric (awareness → reach; consideration → CTR; conversion → CVR) + 1–2 supporting.
  • R — Render it SMART: Specific, Measurable, Achievable, Relevant, Time-bound — a number + a deadline
    • a method.
  • T — Target from benchmarks: set the number from your baseline/comparable benchmarks (no data → a learning goal first); leading + lagging; only controllable KPIs.
  • H — Hold to 3–5 + set triggers: cap KPIs/objectives at 3–5; action thresholds ("if X holds but Y drops → do Z"); review weekly/monthly/quarterly; hand to analytics-and-reporting.

The reality (verify benchmarks quarterly)

The cascade, North-Star-per-channel, SMART, the funnel KPI map, the 3–5 rule, leading-vs-lagging + KPI-selection criteria, benchmark targets + thresholds, and review cadence: references/goals-kpis-2026-reality.md. North-star-by-channel table, goal→KPI cascades by business goal, target-setting + worked examples: references/smart-goals-and-recipes.md.

Honest scope (never violate)

  • Sets, doesn't measure — measuring progress is analytics-and-reporting (WoopSocial post analytics for the covered platforms; native dashboards otherwise). This skill defines targets, North Stars, and thresholds, then hands off.
  • Targets from real benchmarks — no fabricated baselines; no data → a learning goal first; comparable benchmarks are provisional/flagged.
  • Controllable, non-vanity, outcome-mapped KPIs only. Pair growth with a quality guardrail — a well-set KPI prevents gaming (no follower-buying/pods).
  • Realistic, not hype — achievable yet ambitious; flag impossible asks. Miss → pivot tactics first, don't move the goalposts or fudge numbers. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

goals-and-kpis (this) = SET targets/North Star/thresholds · analytics-and-reporting = MEASURE against them · social-strategy = the whole plan (this is its goals/KPI layer) · experimentation = test tactics to move a KPI · competitor-analysis = benchmark context, not your own goals.

Where this connects

Reads first: brand-profile, social-strategy. Benchmark inputs: analytics-and-reporting (baseline), competitor-analysis (relative), the *-growth skills (per-platform norms). Hands targets to: analytics-and-reporting (measurement), content-calendar/batch-content-plan (cadence), experimentation (tests), campaign-and-launch-planning (campaign KPIs). Per-channel North Stars draw on the per-platform growth skills. No publishing/tool surface — a planning skill.

Definition of done

A cascade per goal (business outcome → SMART objective with number+deadline+method → one North Star per channel + 1–2 supporting); targets set from real baselines/benchmarks (or a learning goal if none), achievable yet ambitious, with a quality guardrail; capped at 3–5 with action thresholds and a weekly/ monthly/quarterly review cadence; controllable, non-vanity, outcome-mapped KPIs; handed to analytics-and-reporting to measure; nothing fabricated, correctly distinguished from analytics-and-reporting, social-strategy, and experimentation.

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