About growth
A collection of growth skills for indie Apple developers, covering analytics, App Store growth, press, community, and business operations. It routes guidance by app stage and the developer's goals.
Key features
- 01Stage-based growth guidance
- 02App Store growth audits
- 03Analytics and metric interpretation
- 04Press and community planning
- 05Indie business fundamentals
Use cases
- 01Planning growth before launch
- 02Interpreting post-launch app metrics
- 03Preparing press outreach
- 04Building a user community
Install
Copy the command and run it in a terminal.
npx skills add https:/After installing, type/growthin Claude Code to confirm it loaded.
Bundled files
References and scripts installed along with SKILL.md.
analytics-interpretation/metrics-reference.mdpress-media/pitch-templates.mdstore-growth-audit/audit-checklist-p0-p4.mdaudit-checklist-p5-p9.mddetection-playbook.mdstore-signals/signals-ledger.mdDetails
From the project READMEGrowth Skills
Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.
When This Skill Activates
Use this skill when the user:
- Asks about growing their app or user acquisition
- Wants to understand app metrics or analytics
- Asks about press/media outreach or getting reviews
- Wants to build a community around their app
- Asks about indie business operations (LLC, taxes, hiring)
- Mentions growth strategy, marketing, or user engagement
- Wants data-driven guidance on what to improve next
Available Skills
store-growth-audit/
Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan).
store-signals/
Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move.
analytics-interpretation/
Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.
press-media/
Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.
community-building/
Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.
indie-business/
Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability.
How to Use
- Identify what growth stage the user is at:
- Pre-launch: store-growth-audit (seed the growth plan), press-media (prepare press kit), community-building (build anticipation)
- Just launched: analytics-interpretation (baseline metrics), press-media (launch outreach)
- Growing: store-signals (monthly loop), analytics-interpretation (optimize funnel), community-building (scale engagement)
- Established: store-growth-audit (quarterly re-audit), indie-business (formalize operations), analytics-interpretation (advanced cohorts)
- Read the relevant sub-skill's SKILL.md for detailed workflow
- Ask clarifying questions about the user's app, audience, and current metrics
- Provide actionable guidance tailored to their specific situation