About growth-funnel
growth-funnel is a marketing skill for diagnosing growth and prioritizing improvements with the AARRR lifecycle framework. It helps product, marketing, and customer success teams assess stages using behavior-based metrics and cohorts.
Key features
- 01AARRR lifecycle assessment
- 02Stage-specific metrics
- 03Behavior-based event planning
- 04Cohort analysis guidance
- 05Bottleneck prioritization
- 06Cross-functional growth planning
Use cases
- 01Finding the largest funnel drop-off
- 02Choosing metrics for each lifecycle stage
- 03Comparing growth across user cohorts
- 04Aligning product and marketing actions
Install
Copy the command and run it in a terminal.
npx skills add https:/After installing, type/growth-funnelin Claude Code to confirm it loaded.
Details
From the project READMEStrategies: Growth Funnel (AARRR)
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
AARRR Framework
| Stage | Question | Key metrics |
|---|---|---|
| Acquisition | How do users discover you? | CAC, CPA, conversion by source |
| Activation | Do users reach "aha moment"? | Activation rate, time-to-first-value |
| Retention | Do users return? | D1/D7/D30 retention, churn |
| Referral | Do users recommend? | Referral rate, NPS, viral coefficient |
| Revenue | Do users pay? | Conversion rate, ARPU, LTV |
Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
Per-Stage Actions
| Stage | Actions | Related skills |
|---|---|---|
| Acquisition | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels |
| Activation | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator |
| Retention | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing |
| Referral | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing |
| Revenue | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
Tactics by Stage
| Stage | Tactics |
|---|---|
| Acquisition | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces |
| Activation | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) |
| Retention | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) |
| Referral | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program |
| Revenue | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- Events: Define precise, behavior-based events for each stage
- Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
- Bottlenecks: Identify stage with largest drop-off; prioritize there first
- Cross-functional: Product, marketing, customer success share common language
Output Format
- Stage assessment (where are you strong/weak?)
- Metrics per stage (current, target)
- Actions prioritized by bottleneck
- Related skills for each stage
Related Skills
- cold-start-strategy: Acquisition for 0→1; first users
- retention-strategy: Retention and churn prevention
- conversion-optimization: Activation, revenue conversion
- referral-program: Referral stage tactics
- gtm-strategy: Full GTM; growth-funnel is lifecycle view
- integrated-marketing: Channel mix across stages