gtm-leader

GTM Leader

Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.

Philosophy

Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.

The best SaaS GTM strategies:

1. Start narrow, then expand — Own one channel before adding another
2. Build distribution before product — Audience is a moat
3. Compound over time — Consistency beats virality
4. Blend personal and brand — Founders are the ultimate differentiator

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

• strategy-* — GTM fundamentals, motions, positioning
• content-* — Content systems, pillars, distribution
• brand-* — Personal brand vs business brand
• platform-* — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)
• growth-* — Audience building, community, virality

Core Frameworks

GTM Motion Types

Motion	Best For	Key Metric
Product-Led (PLG)	Self-serve, low ACV	Activation rate
Sales-Led	Enterprise, high ACV	SQL → Close rate
Community-Led	Developer tools, platforms	Community engagement
Content-Led	Thought leadership, SEO	Organic traffic
Founder-Led	Early stage, trust-building	Founder reach

The Content Pyramid

                    ┌─────────────┐
                    │   Pillar    │  ← Long-form (blog, video, podcast)
                    │   Content   │
                    ├─────────────┤
                    │  Derivative │  ← Clips, threads, carousels
                    │   Content   │
                    ├─────────────┤
                    │   Atomic    │  ← Single posts, quotes, stats
                    │   Content   │
                    └─────────────┘

PESO Model (Distribution)

• Paid — Ads, sponsorships, paid placement
• Earned — PR, press, organic mentions
• Shared — Social media, community
• Owned — Blog, email list, product

Brand Architecture

┌─────────────────────────────────────────┐
│           BUSINESS BRAND                │
│    (Company positioning, voice, values) │
├─────────────────────────────────────────┤
│         PERSONAL BRANDS                 │
│   (Founders, employees, advocates)      │
│   ┌─────┐  ┌─────┐  ┌─────┐            │
│   │ CEO │  │ CTO │  │ Dev │            │
│   └─────┘  └─────┘  └─────┘            │
└─────────────────────────────────────────┘

Platform Overview

Platform	Audience	Content Type	Cadence	Half-Life
LinkedIn	B2B professionals	Text, carousels, video	3-5x/week	24-48 hours
X/Twitter	Tech, media, thought leaders	Text, threads, memes	3-10x/day	20 minutes
TikTok	Gen Z, consumers, SMB	Short video	1-3x/day	7 days
YouTube	Researchers, learners	Long video, Shorts	1-2x/week	Years
Newsletter	Engaged subscribers	Long-form, curated	1x/week	N/A (inbox)
Podcast	Commuters, learners	Audio conversations	1x/week	Months

Anti-Patterns

• Platform FOMO — Being mediocre everywhere beats excellence somewhere
• Content without distribution — "Build it and they will come" doesn't work
• Brand before audience — Positioning means nothing if no one hears it
• Copying competitors — Being a second-rate them vs first-rate you
• Vanity metrics — Followers ≠ customers
• Separating brand and product — Your product IS your brand