About identity-resolution
A playbook skill for resolving identities across provider outputs before syncing data to a CRM or CDP. It defines matching, conflict handling, governance, and audit practices for linking account and contact records.
Key features
- 01Primary and secondary key hierarchy
- 02Deterministic and fuzzy matching rules
- 03Conflict and merge policies
- 04Exception queues and ownership
- 05Lineage, snapshots, and rollback steps
Use cases
- 01Normalizing data before CRM or CDP sync
- 02Linking intent, enrichment, and telemetry records
- 03Diagnosing duplicate or conflicting records
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill identity-resolutionAfter installing, type/identity-resolutionin Claude Code to confirm it loaded.
Details
From the project READMEIdentity Resolution Playbook Skill
When to Use
- Normalizing provider outputs before syncing to CRM/CDP.
- Tying intent, enrichment, and product telemetry to the same account/contact IDs.
- Diagnosing duplicate or conflicting records in downstream systems.
Framework
- Key Hierarchy – define primary/secondary keys (domain, account_id, email, person_id).
- Matching Logic – configure deterministic and fuzzy rules, tie-breakers, and confidence scoring.
- Conflict Handling – specify precedence rules, merge policies, and exception queues.
- Governance – document owners, change control, and monitoring cadence.
- Audit Trail – capture lineage metadata, before/after snapshots, and rollback steps.
Templates
- Matching rule matrix (field, rule type, weight, confidence threshold).
- Exception queue workflow with owners + SLAs.
- Audit workbook for sampling matches vs source-of-truth.
Tips
- Start with deterministic keys (domain, CRM ID) before fuzzy logic to reduce noise.
- Version rules so downstream teams know when behavior changes.
- Pair with
signal-taxonomyto keep IDs aligned with schema updates.
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