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incentive-design

incentive-design

github.com/gtmagentsMarketing & growth42882 installsUpdated 30w ago
Repository

About incentive-design

A skill for designing or revising referral and affiliate incentives. It provides a framework covering behavior goals, reward structures, economics, compliance, and experiments, along with planning templates.

Key features

  1. 01Align incentives with target behaviors
  2. 02Compare reward structures
  3. 03Model CAC/LTV and payout limits
  4. 04Account for tax and regional rules
  5. 05Plan incentive experiments
  6. 06Templates for budgets and tests

Use cases

  1. 01Designing a new referral program
  2. 02Revising rewards after a performance review
  3. 03Comparing reward scenarios against targets
  4. 04Preparing an A/B test of incentives

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill incentive-design

After installing, type/incentive-designin Claude Code to confirm it loaded.

Details

From the project README

Referral Incentive Design Skill

When to Use

  • Launching new referral or affiliate programs.
  • Revisiting incentive structures after performance reviews.
  • Adapting rewards for new personas, products, or regions.

Framework

  1. Objective Alignment – tie incentives to desired behavior (lead quality, revenue, product adoption).
  2. Structure Options – choose between cash, credits, swag, tiered multipliers, or charitable donations.
  3. Economics – model CAC/LTV impact, cap payouts, and define clawback rules.
  4. Compliance – account for tax reporting, regional regulations, and contractual clauses.
  5. Experimentation – define hypotheses, guardrails, and measurement cadence.

Templates

  • Incentive matrix (persona → action → reward → cap → notes).
  • Budget planner comparing reward scenarios vs target outcomes.
  • A/B test brief for incentive experiments.

Tips

  • Keep tiers simple; too many options create friction.
  • Pair with finance/legal early to avoid rework.
  • Document changes with effective dates for auditability.

Comments

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