About incentive-design
A skill for designing or revising referral and affiliate incentives. It provides a framework covering behavior goals, reward structures, economics, compliance, and experiments, along with planning templates.
Key features
- 01Align incentives with target behaviors
- 02Compare reward structures
- 03Model CAC/LTV and payout limits
- 04Account for tax and regional rules
- 05Plan incentive experiments
- 06Templates for budgets and tests
Use cases
- 01Designing a new referral program
- 02Revising rewards after a performance review
- 03Comparing reward scenarios against targets
- 04Preparing an A/B test of incentives
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill incentive-designAfter installing, type/incentive-designin Claude Code to confirm it loaded.
Details
From the project READMEReferral Incentive Design Skill
When to Use
- Launching new referral or affiliate programs.
- Revisiting incentive structures after performance reviews.
- Adapting rewards for new personas, products, or regions.
Framework
- Objective Alignment – tie incentives to desired behavior (lead quality, revenue, product adoption).
- Structure Options – choose between cash, credits, swag, tiered multipliers, or charitable donations.
- Economics – model CAC/LTV impact, cap payouts, and define clawback rules.
- Compliance – account for tax reporting, regional regulations, and contractual clauses.
- Experimentation – define hypotheses, guardrails, and measurement cadence.
Templates
- Incentive matrix (persona → action → reward → cap → notes).
- Budget planner comparing reward scenarios vs target outcomes.
- A/B test brief for incentive experiments.
Tips
- Keep tiers simple; too many options create friction.
- Pair with finance/legal early to avoid rework.
- Document changes with effective dates for auditability.
Comments
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