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influencer-marketing

influencer-marketing

github.com/kostja94Marketing & growth1.1k1.2k installsUpdated 3d ago
Repository

About influencer-marketing

An influencer marketing strategy skill for AI and SaaS products. It helps teams choose goals, platforms, and creator tiers, then plan discovery, partnerships, content, disclosures, and tracking.

Key features

  1. 01Define goals and platforms
  2. 02Choose creator tiers by audience size
  3. 03Screen creators and assess engagement
  4. 04Compare partnership and payment models
  5. 05Plan briefs and publishing
  6. 06Address disclosures and tracking

Use cases

  1. 01Plan influencer marketing for a SaaS product
  2. 02Choose a creator partnership model for a budget
  3. 03Prepare a content brief for creators
  4. 04Plan partnership disclosures and measurement

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kostja94/marketing-skills --skill influencer-marketing

After installing, type/influencer-marketingin Claude Code to confirm it loaded.

Details

From the project README

Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Brand awareness, trust, or direct conversion
  2. Platform: Instagram, TikTok, YouTube, LinkedIn
  3. Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

DimensionInfluencerAffiliateCreator Program
GoalBrand exposure, trustDirect salesContent co-creation
IncentivePaid, product exchangeCommissionCredits, free use
ContentInfluencer originalLinks sufficientMust use product
RelationshipShort or long-termTransactionalLong-term

Influencer Types by Platform

PlatformBest ForAudience
InstagramVisual, lifestyle25–34
TikTokViral, short-formUnder 24
YouTubeReviews, tutorials18–24
LinkedInB2B, professionalProfessionals

Discovery & Screening

  • Platform search: Search by brand/industry terms; check competitors
  • Tools: Stormy.ai, Upfluence, Passionfroot
  • Form: Application form on site for interested creators

Screening: Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

ModelUse
Product exchangeLow cost; testing; requires influencer interest
Commission (affiliate)Lower risk; CPS; hybrid with flat fee common
Paid promotionDirect payment; quick exposure
Long-term partnershipBrand ambassador; sustained relationship

Content Strategy

  • Forms: Shoutout, review, favorites, tutorial, placement
  • Creative freedom: Avoid overly scripted; authenticity drives trust
  • Cross-platform: Repurpose for website, ads, email
  • Publishing: Multiple drops; align with target market hours

Best Practices

  • Payment: PayPal; prepay + final payment after publish
  • Contract: Clear dates, review process, deliverables
  • Content review: Brand guidance without over-control
  • Disclosure: FTC/ASA compliant; disclose paid partnerships

Output Format

  • Platform and tier selection
  • Discovery approach
  • Cooperation model
  • Content brief
  • Tracking plan

Related Skills

  • affiliate-marketing: Influencers can be affiliates (hybrid model)
  • creator-program: Long-term creator partnerships
  • employee-generated-content: Internal employee content; influencer is external
  • affiliate-page-generator: Commission structure if hybrid

Comments

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