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journey-map

journey-map

github.com/owl-listenerDesign & UI3.1k2.2k installsUpdated 8w ago
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About journey-map

journey-map is a skill for product design and UX analysis that maps a persona's experience across journey stages. It captures goals, actions, touchpoints, emotions, pain points, and opportunities, then prioritizes design improvements.

Key features

  1. 01Define persona and journey boundaries
  2. 02Map stages and user experience factors
  3. 03Visualize the emotional curve
  4. 04Rank design opportunities
  5. 05Identify critical moments

Use cases

  1. 01Mapping a product or feature experience
  2. 02Analyzing research data and personas
  3. 03Finding and prioritizing UX improvements

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/owl-listener/designer-skills --skill journey-map

After installing, type/journey-mapin Claude Code to confirm it loaded.

Details

From the project README

Journey Map

Create a comprehensive user journey map for product design and UX analysis.

Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

Domain Context

  • Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
  • Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
  • Journey maps should be persona-specific when possible.
  • Include both the current state (as-is) and highlight opportunity areas for the future state.

Instructions

The user will describe the product/feature and target user. Work through these steps:

  1. Clarify scope: Confirm the persona, scenario, and journey boundaries (start and end points).
  2. Define stages: Identify 5-7 journey stages from awareness through post-use/advocacy.
  3. Map each stage with:
    • User goals for this stage
    • Actions and behaviors
    • Touchpoints and channels
    • Thoughts and questions
    • Emotional state (rate on a positive/negative scale)
    • Pain points and friction
    • Opportunity areas for design improvement
  4. Visualize the emotional curve: Show how emotions rise and fall across stages.
  5. Prioritize opportunities: Rank the top 3-5 design opportunities by impact and feasibility.
  6. Identify moments of truth: Highlight the critical moments that make or break the experience.
  7. Think step by step. Present in a clear, structured format.

Further Reading

  • Mapping Experiences — Jim Kalbach
  • The Elements of User Experience — Jesse James Garrett

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