mcpField
K
keyword-research

keyword-research

github.com/gtmagentsMarketing & growth43062 installsUpdated 30w ago
Repository

About keyword-research

A keyword research skill for SEO teams planning new markets, assessing content clusters, or refreshing keyword maps. It structures research around expansion, intent classification, opportunity scoring, and prioritization.

Key features

  1. 01Capture seed terms and customer context
  2. 02Expand from suggestions, competitors, and forums
  3. 03Classify funnel stage and search intent
  4. 04Score volume, difficulty, and seasonality
  5. 05Rank opportunities by business impact

Use cases

  1. 01Planning SEO for a new product or vertical
  2. 02Deciding which clusters merit new content
  3. 03Refreshing outdated keyword maps

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill keyword-research

After installing, type/keyword-researchin Claude Code to confirm it loaded.

Details

From the project README

Keyword Research Systems Skill

When to Use

  • Kicking off a new product/vertical SEO plan.
  • Validating which clusters justify net-new content.
  • Refreshing legacy keyword maps with updated volumes/intent.

Framework

  1. Seed Intake – capture ICP, problems solved, solution terms.
  2. Expansion Sources – combine auto-suggest, People Also Ask, competitor URLs, forums.
  3. Classification – assign funnel stage + intent (informational, commercial, transactional, navigational).
  4. Scoring – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
  5. Prioritization – stack rank via ICE/RICE or weighted scoring tied to business impact.

Templates

  • Cluster worksheet Topic → Intent → Page Type → Owner.
  • SERP teardown table (result type, schema, search feature presence).
  • Opportunity score calculator (volume * intent-fit / difficulty).

Tips

  • Map 1 pillar page for every 4-6 cluster articles to support internal linking.
  • Track query freshness to schedule refresh cadences.
  • Align with paid search data to spot immediate conversion opportunities.

Comments

Markdown supported