About landing-page-critique
landing-page-critique is a marketing skill for diagnosing landing pages and planning prioritized copy and layout experiments. It evaluates the conversion argument while distinguishing positioning issues from interface polish.
Key features
- 01Identifies audience and conversion goal
- 02Evaluates messaging, proof, and demonstration
- 03Reviews CTA path, trust, and objections
- 04Separates positioning from UI polish
- 05Prioritizes copy and layout experiments
Use cases
- 01Diagnose a page for a target audience
- 02Find weaknesses in the conversion path
- 03Plan evidence-based page experiments
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/landing-page-critiquein Claude Code to confirm it loaded.
Bundled filesagents/openai.yamlreferences/landing-page-patterns.md
Details
From the project READMELanding Page Critique
Use this skill to turn a landing page into a clear conversion argument.
Workflow
- Identify audience, traffic source, product maturity, and desired conversion.
- Read
references/landing-page-patterns.md. - Evaluate message, proof, product demonstration, CTA path, objections, trust, and measurement.
- Separate positioning problems from UI polish problems.
- Produce prioritized copy/layout experiments.
When not to use
- Do not use for generic advice the base model already handles without this skill's specific artifact contract.
Guardrails
- Do not optimize persuasion by misleading users.
- Do not add testimonials, logos, or claims that cannot be substantiated.
- Treat SEO as distribution support, not a reason to dilute the core promise.
Output format
Audience and conversion:
Page diagnosis:
High-impact fixes:
- <rule id> <fix>
Experiment backlog:
- Hypothesis: <hypothesis>
Change: <change>
Measure: <metric>
Comments
Markdown supported