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landing-page-review

landing-page-review

github.com/cognyaiMarketing & growth11158 installsUpdated 2w ago
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About landing-page-review

A landing-page review skill for marketing teams assessing copy, layout, trust signals, and calls to action. It follows a structured analysis covering form friction, mobile usability, and competitor differences.

Key features

  1. 01Extract headlines, CTAs, and page structure
  2. 02Assess copy clarity and value propositions
  3. 03Check trust signals and pricing transparency
  4. 04Analyze form and CTA friction
  5. 05Review mobile usability and compare competitors

Use cases

  1. 01Assess conversion on a pricing page
  2. 02Find friction in a landing-page form
  3. 03Compare competitor trust signals

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill landing-page-review

After installing, type/landing-page-reviewin Claude Code to confirm it loaded.

Details

From the project README

Landing Page Review

Analyze a landing page for conversion optimization — messaging, layout, trust signals, and CTA effectiveness.

Usage

/landing-page-review example.com/pricing — review the given page

Steps

1. Fetch and analyze the page

Use WebFetch to load the URL. Extract:

  • Headline and subheadline text
  • CTA buttons (text, placement, count)
  • Value proposition clarity
  • Above-the-fold content
  • Page structure (sections, flow)
2. Evaluate messaging

Score each element:

  • Headline clarity (1-10): Does it immediately communicate what you get?
  • Value prop specificity (1-10): Numbers > vague claims
  • CTA strength (1-10): Action-oriented, specific, visible
  • Social proof (1-10): Testimonials, logos, stats
  • Urgency/scarcity (1-10): Reason to act now
3. Check trust signals

Look for:

  • Customer logos or testimonials
  • Security badges / certifications
  • Pricing transparency
  • Contact information
  • Privacy policy / terms links
  • Case studies or results
4. Analyze form/CTA friction

If there's a form:

  • Number of fields (fewer = higher conversion)
  • Field labels and placeholder text
  • Submit button text (specific > generic)
  • Error handling
  • Privacy reassurance near form
5. Mobile assessment

Check:

  • Mobile viewport optimization
  • Touch target sizes
  • Content readability on small screens
  • CTA visibility without scrolling
6. Competitive comparison

WebSearch for 2-3 competitors and briefly compare:

  • How do their landing pages differ?
  • What trust signals do they use?
  • How is their CTA different?
7. Report
Landing Page Review: [URL]
Conversion Score: X/100

Messaging: X/30
- Headline: [score] — [specific feedback]
- Value prop: [score] — [specific feedback]
- CTA: [score] — [specific feedback]

Trust: X/30
- Social proof: [score]
- Credibility signals: [score]
- Transparency: [score]

UX: X/20
- Form friction: [score]
- Mobile: [score]
- Load speed: [score]

Differentiation: X/20
- vs [Competitor 1]: [comparison]
- vs [Competitor 2]: [comparison]

Top 5 Changes (in priority order):
1. [Specific change with expected impact]
2. ...
3. ...
4. ...
5. ...

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