About launch-plays
launch-plays is a marketing skill for planning product and feature launches, intended for product marketers and cross-functional launch teams. It organizes launch work through tiering, workstreams, ownership, cadence, and measurement templates.
Key features
- 01Tier launches by impact, audience, and readiness
- 02Plan campaign, content, and enablement workstreams
- 03Assign owners and approvers to deliverables
- 04Schedule checkpoints and risk reviews
- 05Provide KPI and retrospective templates
Use cases
- 01Plan upcoming product or feature launches
- 02Audit current launch processes for efficiency gaps
- 03Onboard new product marketers or launch partners
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/launch-playsin Claude Code to confirm it loaded.
Details
From the project READMELaunch Playbooks Skill
When to Use
- Planning upcoming product/feature launches.
- Auditing current launch processes for efficiency gaps.
- Onboarding new PMMs or cross-functional launch partners.
Framework
- Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
- Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
- RACI – assign responsible/approver for each deliverable.
- Cadence – stand-up schedule, checkpoints, risk reviews.
- Measurement – KPI stack + reporting templates.
Templates
- Launch plan board (Notion/Jira/Asana) with tasks + owners.
- Brief template capturing audience, goals, narrative, dependencies.
- Retro template for capturing learnings.
Tips
- Lock tier and scope early to prevent scope creep.
- Maintain a risk log with mitigation owners.
- Pair with
workflow-testingand automation teams to confirm infra readiness.
Comments
Markdown supported