About lifecycle-cadence
Lifecycle Cadence Systems is a skill for designing and auditing nurture journeys across lifecycle stages. It helps marketing and revenue teams coordinate triggers, pacing, suppression, routing, and monitoring across channels.
Key features
- 01Align cadence with lifecycle stages
- 02Define entry triggers and exit rules
- 03Set pacing, suppression, and journey priorities
- 04Monitor engagement, unsubscribes, bounces, and SLAs
Use cases
- 01Design or refresh nurture programs
- 02Find fatigue and timing conflicts across journeys
- 03Coordinate multi-channel touches with MAP and CRM routing
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill lifecycle-cadenceAfter installing, type/lifecycle-cadencein Claude Code to confirm it loaded.
Details
From the project READMELifecycle Cadence Systems Skill
When to Use
- Designing new nurture programs or refreshing existing cadences.
- Auditing fatigue, suppression, or timing conflicts across journeys.
- Coordinating MAP and CRM routing for multi-channel touches.
Framework
- Lifecycle Stage Alignment – ensure cadence matches funnel stage (MQL, SAL, SQL, post-sale).
- Trigger Definition – entry signals (form fills, intent spikes, product milestones, campaign responses).
- Pacing Rules – waiting periods, fallback content, stop logic for engagement or conversions.
- Suppression & Priority – handle conflicting journeys, global caps, sales stages, manual pauses.
- Monitoring – alerts for high unsubscribe/bounce, low engagement, or SLA breaches.
Templates
- Cadence planner (stage, delay, channel, CTA, exit criteria).
- Suppression matrix (journey priority, conflicts, resolution rules).
- Monitoring checklist (metrics, thresholds, escalation owners).
Tips
- Reassess cadences quarterly as product/offers evolve.
- Keep a single decision table for suppression rules to avoid MAP drift.
- Align with sales/CS to pause nurtures when opps advance or risks arise.
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