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linkedin-sequence

linkedin-sequence

github.com/victor-shulgaMarketing & growth146 installsUpdated 4d ago
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About linkedin-sequence

linkedin-sequence is a skill for writing LinkedIn outreach sequences tailored to a persona and signal. It structures a connection note and two follow-ups around LinkedIn-specific length, tone, and content rules.

Key features

  1. 01Persona- and signal-based messaging
  2. 02Connection note under 300 characters
  3. 03Signal-led first follow-up
  4. 04New angle in second follow-up
  5. 05LinkedIn rule checks

Use cases

  1. 01Drafting a custom connection request
  2. 02Following up after a connection is accepted
  3. 03Building a sequence around a prospect signal

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/victor-shulga/outbound-engine-skills --skill linkedin-sequence

After installing, type/linkedin-sequencein Claude Code to confirm it loaded.

Details

From the project README

LinkedIn Sequence

Write a LinkedIn-specific outreach sequence — connection request note + follow-up messages — tied to a signal and persona. Different rules than email.

What you need

  • ICP and persona (role, company type)
  • Signal the outreach is built around
  • Hypothesis and angle
  • Number of steps (default: connection request + 2 follow-ups)

LinkedIn-specific rules

Connection request note (300 character limit)

  • Must fit in 300 characters including spaces
  • No pitch in the connection request — the goal is to get accepted, not to sell
  • One sentence referencing why you're connecting + one light hook
  • No "I came across your profile" — too common
  • Reference their company or a specific signal if possible

Follow-up message 1 (sent after connection accepted)

  • Lead with the signal — what you noticed, not who you are
  • One sentence on what it implies
  • Soft CTA: a question, not a demo ask
  • Under 150 words

Follow-up message 2 (sent 3–5 days after message 1 if no reply)

  • Don't just "follow up" — add a new angle or piece of information
  • Can reference something they posted, shared, or commented on
  • One line ask at the end
  • Under 100 words

Process

  1. Confirm ICP, signal, angle, and persona are clear
  2. Draft connection request note (check: under 300 chars, no pitch)
  3. Draft follow-up 1: signal-led, specific, one question CTA
  4. Draft follow-up 2: new angle or social proof, one-line close
  5. Check all three against LinkedIn rules (no URLs in connection note, no spam language)

Output format

LinkedIn sequence: [hypothesis name]
Persona: [role] @ [company type]
Signal: [what triggered this]

CONNECTION REQUEST NOTE ([n] chars / 300)
---
[message]
---

FOLLOW-UP 1 — After connection accepted
---
[message]
---

FOLLOW-UP 2 — Day 3–5 if no reply
---
[message]
---

Notes

  • LinkedIn CTAs should be softer than email CTAs — "would this be relevant to you?" beats "want to jump on a call?"
  • If running both email and LinkedIn for the same hypothesis, stagger the channels — don't send both on day 1
  • Profile strength matters: before running LinkedIn at scale, run a LinkedIn profile audit first
  • Acceptance rate for connection requests below 30% = the note needs work or the targeting is off
  • Never paste the same message LinkedIn sends by default ("I'd like to add you to my network") — always write a custom note

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