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local-seo

local-seo

github.com/kostja94Marketing & growth1.1k2.5k installsUpdated 3d ago
Repository

About local-seo

A skill for businesses and marketers working on local SEO. It covers Google Business Profile setup, consistent business details, and focused citation audits.

Key features

  1. 01Local business context assessment
  2. 02NAP consistency guidance
  3. 03Google Business Profile checklist
  4. 04Citation source prioritization
  5. 05Listing error and duplicate audits

Use cases

  1. 01Setting up a Google Business Profile
  2. 02Checking business details across directories
  3. 03Planning local citation building

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kostja94/marketing-skills --skill local-seo

After installing, type/local-seoin Claude Code to confirm it loaded.

Details

From the project README

SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Business type: Storefront vs service-area
  2. Location: Single or multiple
  3. Current listings: Existing GBP, directories

NAP Consistency

NAP = Name, Address, Phone. Critical for local rankings.

RuleGuideline
Exact match"Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix firstAudit and fix inconsistencies before adding new citations
ToolsBrightLocal, Whitespark, Moz Local for audit

Google Business Profile

ElementGuideline
AddressPhysical address; no P.O. boxes
Description750 chars; primary keywords in first 100
HoursAccurate; seasonal availability
CategoryPrimary category matches business type
Service-areaHide address if no storefront; define service areas

Citation Building

Targeted precision over submitting to every directory.

Priority order:

  1. Google Business Profile
  2. Apple Maps
  3. Yelp, Bing Places, Facebook
  4. Better Business Bureau, Foursquare, Nextdoor
  5. Niche directories (Healthgrades, Angi, etc.)

Citation Audit

  • Incorrect or outdated data
  • Duplicate entries
  • Missing listings on key directories

Fix before adding; compounding errors harm rankings.

Output Format

  • NAP (exact format for consistency)
  • GBP optimization checklist
  • Citation priority list
  • Audit findings (if applicable)

Related Skills

  • geo: GEO for AI search; local + AI overlap
  • localization-strategy: Multilingual; local + i18n
  • directory-submission: Directory listings; different from local citations

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