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loops-email-sending-best-practices

loops-email-sending-best-practices

github.com/loops-soMarketing & growth121.4k installsUpdated today
Repository

About loops-email-sending-best-practices

loops-email-sending-best-practices is a skill for evaluating email quality, risk, and program strategy, with guidance generally applicable and tailored toward Loops. It is intended for email planning and review rather than low-level API implementation.

Key features

  1. 01诊断送达率与发件人声誉
  2. 02审查同意流程和列表卫生
  3. 03改进主题、发件人和内容
  4. 04规划营销与事务邮件项目
  5. 05评估 Loops 设置的实践差距

Use cases

  1. 01排查邮件进入收件箱表现不佳
  2. 02检查订阅同意与退订流程
  3. 03规划用户引导或留存邮件
  4. 04评估 Loops 邮件配置

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/loops-so/skills --skill loops-email-sending-best-practices

After installing, type/loops-email-sending-best-practicesin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

references/
audience-and-consent.md
content-and-design.md
deliverability.md
email-types-and-program-strategy.md
loops-operational-caveats.md

Details

From the project README

Email Sending Best Practices

This skill helps review and plan healthy email programs. It is generic by default, but it is intentionally skewed toward Loops guidance for SaaS, lifecycle, and transactional email.

When To Use

Use this skill when the task is about email quality, risk, or strategy rather than low-level API implementation.

Typical use cases:

  • diagnose poor inbox placement or sender reputation
  • review consent flows, double opt-in, list hygiene, or unsubscribe behavior
  • improve subject lines, preview text, sender identity, personalization, or rendering
  • choose between campaign, lifecycle automation, and transactional email
  • plan onboarding, retention, re-engagement, dunning, or product-update email programs
  • review a Loops setup for best-practice gaps

Do not default to this skill for pure implementation tasks like "send an event with the Loops API" or "wire up transactional email in Next.js". Use the loops-api skill for those.

Working Style

When this skill is active:

  1. Identify the primary problem:
    • deliverability
    • audience/consent
    • content/design
    • email type/program strategy
    • Loops-specific operational behavior
  2. Load only the relevant reference files.
  3. Give generic email best-practice guidance first.
  4. Add Loops-specific caveats, defaults, and product behavior where relevant.
  5. If the user is drifting into cold email or promotional use of transactional email, call that out directly and steer toward opt-in lifecycle or marketing sends instead.

Category Routing

  • Deliverability, sender reputation, domain setup, warming, inbox placement, Postmaster, BIMI, or large-list sends: Read references/deliverability.md
  • Consent, list hygiene, double opt-in, preference centers, mailing lists, segmentation, or stale audiences: Read references/audience-and-consent.md
  • Subject lines, preview text, sender fields, personalization, styling, themes, dark mode, or template/design review: Read references/content-and-design.md
  • Campaign vs loop vs transactional, onboarding/lifecycle sequencing, product updates, or email KPI framing: Read references/email-types-and-program-strategy.md
  • Loops-specific behavior such as addToAudience, transactional tracking differences, attachments, webhooks, or multi-domain constraints: Read references/loops-operational-caveats.md

Output Checklist

Aim to leave the user with:

  • the most likely root cause or opportunity
  • a concrete set of recommended changes
  • any Loops-specific caveats that materially change the recommendation
  • the metrics or signals that should be watched after the change

When relevant, explicitly separate:

  • immediate fixes
  • medium-term program improvements
  • things that are out of scope or risky to infer from limited evidence

Comments

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