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loyalty-modeling

loyalty-modeling

github.com/gtmagentsMarketing & growth42875 installsUpdated 30w ago
Repository

About loyalty-modeling

loyalty-modeling is a skill for modeling loyalty-program economics, from points earning and redemption to liability and business impact. It is intended for teams designing tiers, evaluating investment cases, and comparing program scenarios.

Key features

  1. 01Models points accrual and bonus events
  2. 02Estimates redemption costs and liability
  3. 03Projects retention, cross-sell, referral, and ARPU impact
  4. 04Compares base, optimized, and aggressive scenarios
  5. 05Includes input, sensitivity, and executive-summary templates

Use cases

  1. 01Design or revise loyalty tiers and benefits
  2. 02Build a business case for loyalty investment
  3. 03Stress-test point liability, breakage, and ROI

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill loyalty-modeling

After installing, type/loyalty-modelingin Claude Code to confirm it loaded.

Details

From the project README

Loyalty Modeling Toolkit Skill

When to Use

  • Designing new loyalty tiers or revamping benefits.
  • Building business cases for loyalty investments.
  • Stress-testing point liability, breakage, and ROI.

Framework

  1. Inputs – member base, transaction frequency, average order value, churn, CAC.
  2. Earning Model – simulate points accrual, mission completion, and bonus events.
  3. Redemption Model – estimate burn rates, cost per reward, and liability curves.
  4. Impact Drivers – model uplift in retention, cross-sell, referral, or ARPU.
  5. Scenario Planning – compare base vs optimized vs aggressive variants.

Templates

  • Driver sheet (input assumptions, tier thresholds, rewards cost).
  • Sensitivity table (goal → driver → delta → impact).
  • Executive summary page for approvals.

Tips

  • Keep calculators modular so benefits can be toggled quickly.
  • Align with finance on liability recognition + accounting treatment.
  • Pair with plan-loyalty command to ensure blueprint is financially sound.

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