market-research

Market Research

Consulting-grade market research reports with professional formatting and strategic analysis frameworks.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/market-research ~/.claude/skills/

Core Capabilities

• Porter's Five Forces — competitive intensity analysis
• PESTLE Analysis — macro-environmental scanning
• SWOT Analysis — strengths, weaknesses, opportunities, threats
• TAM/SAM/SOM — market sizing
• BCG Matrix — portfolio positioning
• Value Chain Analysis — margin and efficiency mapping
• Competitive Positioning Maps — quadrant-based competitor mapping

Report Structure

Chapter	Content
1. Executive Summary	Key findings, market size, growth rate, top recommendations
2. Market Overview	Definition, scope, segmentation, history
3. Market Size & Growth	TAM/SAM/SOM, CAGR, revenue forecasts
4. Industry Dynamics	Porter's Five Forces assessment
5. Competitive Landscape	Player profiles, market share, positioning map
6. Customer Analysis	Segments, behavior, needs, trends
7. Technology & Innovation	Emerging tech, disruption risk, adoption curves
8. Regulatory & Macro	PESTLE analysis, compliance landscape
9. Opportunities & Threats	SWOT synthesis, scenario analysis
10. Strategic Recommendations	Prioritized actions, implementation roadmap
11. Appendices	Data tables, methodology, bibliography

Workflow

Phase 1: Research

• Define market boundaries and scope
• Deep web research for market data, reports, earnings calls
• Collect data points: market size, growth rates, player revenue, funding
• Identify 5-10 key competitors with detailed profiles
• Gather regulatory and macroeconomic data

Phase 2: Analysis

• Apply each framework to the collected data
• Cross-reference findings across frameworks
• Identify convergent themes and contradictions
• Build scenario models (base, optimistic, pessimistic)
• Score opportunities by attractiveness and feasibility

Phase 3: Visual Generation

• Market growth charts and TAM/SAM/SOM diagrams
• Competitive positioning maps (2x2 quadrants)
• Porter's Five Forces radar chart
• Risk heatmaps
• Industry ecosystem maps

Phase 4: Writing

• Structured prose in consulting style (not bullets)
• Every claim backed by data with source citation
• Key insight callout boxes throughout
• Executive summary written last (distilled from findings)

Phase 5: Compilation

• LaTeX formatting with custom style package
• Table of contents, bibliography, appendices
• PDF generation via LaTeX compiler

Output Format

Professional LaTeX with custom environments:

• Key Insight boxes — highlighted findings
• Market Data callouts — statistics with source
• Risk boxes — threats with severity rating
• Recommendation boxes — prioritized actions
• SWOT boxes — four-quadrant analysis
• Porter's Five Forces boxes — force-by-force assessment
• Pull quotes — notable expert opinions
• Stat boxes — large-format key numbers

Quality Standards

1. Every claim needs a source. No unsourced statistics.
2. Recency matters. Prefer data from the last 2 years.
3. Triangulate. Cross-reference market sizes across 3+ sources.
4. Acknowledge uncertainty. Use ranges, not false precision.
5. Actionable recommendations. Each recommendation has: what, why, how, expected impact.
6. No filler. Every paragraph must add information or insight.

For analysis templates, LaTeX formatting, and data patterns, see REFERENCE.md.