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market-segments

market-segments

github.com/phurynMarketing & growth27.5k2.9k installsUpdated 2w ago
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About market-segments

market-segments is a market research skill for teams assessing customer groups and product opportunities. It defines distinct segments and analyzes their needs, fit, size, growth, and competitive context.

Key features

  1. 01Identification of 3–5 customer segments
  2. 02Behavioral and demographic segmentation
  3. 03Jobs-to-be-done and pain-point profiles
  4. 04Market size and growth assessment
  5. 05Product fit and adoption barriers
  6. 06Competitive landscape analysis

Use cases

  1. 01Prioritize target customer audiences
  2. 02Assess entry into a new segment
  3. 03Compare segment needs and product fit
  4. 04Identify assumptions needing more research

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/phuryn/pm-skills --skill market-segments

After installing, type/market-segmentsin Claude Code to confirm it loaded.

Details

From the project README

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)
  1. Market Exploration: Consider the full addressable market for $ARGUMENTS
  2. Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
  3. Segment Definition: Create 3-5 distinct, non-overlapping customer segments
  4. Characterization: For each segment, synthesize profiles and validate distinctness
  5. Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment
Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

  • Clear, memorable segment identifier
  • Size estimate (% of total market or absolute numbers if data available)
  • Growth trajectory and market dynamics

Key Demographics & Firmographics

  • Core characteristics (age, role, company size, industry, geography, etc.)
  • Decision-maker profiles if B2B

Jobs-to-be-Done

  • Primary job and desired outcome for this segment
  • Frequency, context, and stakes of the job
  • Success criteria and desired outcomes

Key Pain Points & Obstacles

  • Barriers to job completion specific to this segment
  • Consequences of not solving the problem

Desired Gains & Success Factors

  • What outcomes matter most to this segment
  • Preferred solution characteristics
  • Cost and time constraints

Product Fit Analysis

  • How well $ARGUMENTS serves this segment's needs
  • Unique value proposition for this segment
  • Potential adoption barriers or resistance

Competitive Landscape

  • Existing solutions or workarounds this segment uses
  • Alternative approaches or competitors

Best Practices

  • Ensure segments are measurable, accessible, and distinct
  • Prioritize segments with clear jobs-to-be-done and pain points
  • Validate segment assumptions with available data
  • Consider both greenfield opportunities and underserved segments
  • Flag segments requiring additional market research
Further Reading

Comments

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