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market-signal-tracker

market-signal-tracker

github.com/gtmagentsMarketing & growth42877 installsUpdated 30w ago
Repository

About market-signal-tracker

A marketing skill for teams tracking competitor and market developments. It provides a structured way to assess signals, assign owners, follow actions, and produce weekly summaries.

Key features

  1. 01Signal intake by source and category
  2. 02Impact and confidence ratings
  3. 03Owner assignment with SLA
  4. 04Action status tracking
  5. 05Weekly signal digest

Use cases

  1. 01Tracking competitor pricing and launches
  2. 02Routing analyst or customer signals to teams
  3. 03Reviewing escalations and open actions weekly

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill market-signal-tracker

After installing, type/market-signal-trackerin Claude Code to confirm it loaded.

Details

From the project README

Market Signal Tracker Skill

When to Use

  • Monitoring competitor launches, pricing moves, org shifts, funding, or partner announcements.
  • Tracking analyst coverage, customer chatter, or social sentiment around competitors.
  • Ensuring signals route to the right owners with context and deadlines.

Framework

  1. Signal Intake – capture source, timestamp, competitor, category (product, pricing, GTM, talent, regulation).
  2. Severity & Confidence – rate potential impact, confidence level, and affected product/segment.
  3. Routing – assign owners (product, enablement, comms, exec) with SLA + follow-up notes.
  4. Action Status – track planned/active/completed actions linked to each signal.
  5. Reporting – weekly digest summarizing net-new signals, escalations, and outstanding actions.

Templates

  • Signal log spreadsheet or Notion database with views by competitor/category.
  • Weekly digest template with highlights, escalations, and recommended actions.
  • Action tracker with owner, due date, and dependency fields.

Tips

  • Automate ingestion by connecting RSS, alerts, and social monitoring; maintain manual overrides for high-sensitivity items.
  • Keep a rolling 90-day archive to reference trends and repeat patterns.
  • Pair with analyze-competitive-landscape and run-win-loss-program for holistic perspective.

Comments

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