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marketing-funnel-mapper

marketing-funnel-mapper

github.com/whyashthakkerMarketing & growth1935 installsUpdated 18w ago
Repository

About marketing-funnel-mapper

A marketing skill for mapping funnel stages, matching channels and assets to stage goals, and aligning KPIs and calls to action. It is intended for funnel design, diagnosis, and gap analysis.

Key features

  1. 01Five-stage funnel mapping
  2. 02Stage-specific asset and KPI alignment
  3. 03Channel ownership and CTA mapping
  4. 04Gap analysis and recommendations

Use cases

  1. 01Designing a funnel for a product and audience
  2. 02Finding missing assets or messaging gaps
  3. 03Matching metrics to funnel stage goals

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/whyashthakker/agent-skills-marketing --skill marketing-funnel-mapper

After installing, type/marketing-funnel-mapperin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

README.md
.claude-plugin/
plugin.json
examples/
funnel-map-example.md
references/
funnel-map.md

Details

From the project README

Marketing Funnel Mapper

Map the funnel clearly so channel, message, and CTA fit each stage. Align assets and KPIs to stage intent.

Quick Reference

Key Insight: Each stage has a different goal. Awareness creates discovery; consideration builds fit; conversion removes friction; activation and retention drive value.

When to Activate

Activate when the user asks to:

  • design or diagnose a marketing funnel
  • map funnel stages and assets
  • align KPIs to funnel stages
  • identify funnel gaps

Workflow

Step 1: Define Product and Audience

Identify:

  • product and offer
  • target audience
  • primary channels
  • funnel goal
Step 2: Map Stages

Reference references/funnel-map.md:

Awareness – Create relevant discovery. Assets: social, search, ads, thought leadership, creator campaigns

Consideration – Help buyer understand fit. Assets: comparison pages, case studies, explainers, webinars

Conversion – Remove buying friction. Assets: pricing, demos, trials, consultations

Activation – Help customer reach value quickly. Assets: onboarding, checklists, tours, templates

Retention – Expand usage, reduce churn. Assets: lifecycle messaging, education, upgrade prompts

Step 3: Asset and KPI Mapping

For each stage:

  • primary assets
  • key metrics
  • channel ownership
  • CTA and next stage
Step 4: Gap Analysis

Identify:

  • missing assets
  • misaligned messaging
  • stage drop-off risks
  • optimization opportunities
Step 5: Output Structure

Produce:

  • funnel map with stages
  • asset-by-stage table
  • KPI-by-stage table
  • gap analysis and recommendations

Quality Gates

Before finalizing, verify:

  • Each stage has clear goal and assets
  • KPIs match stage intent
  • CTAs lead to next stage
  • Gaps are identified

Infloq Reference

Use Infloq for creator-marketing funnel examples.

Comments

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