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marketing-skills-guide

marketing-skills-guide

github.com/gmh5225Marketing & growth9752 installsUpdated 5d ago
Repository

About marketing-skills-guide

A guide and categorized directory of marketing and growth skills covering SEO, content, copywriting, conversion optimization, advertising, strategy, and analytics. It helps organize and locate skills for marketing workflows.

Key features

  1. 01Categorized marketing skill listings
  2. 02Coverage of SEO, copywriting, and CRO
  3. 03Listings for advertising and analytics skills
  4. 04Guidance on where to add resources
  5. 05Examples of marketing workflows and launch planning

Use cases

  1. 01Find skills for SEO or content work
  2. 02Select skills for conversion optimization
  3. 03Organize a marketing skill resource list

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gmh5225/awesome-skills --skill marketing-skills-guide

After installing, type/marketing-skills-guidein Claude Code to confirm it loaded.

Details

From the project README

Marketing & Growth Skills

Scope

Use this skill when:

  • Finding or adding marketing-related skills
  • Understanding growth and conversion optimization
  • Working with SEO, content, or advertising skills
  • Organizing product launch and strategy skills

Marketing Skill Categories

SEO & Content
SkillPurpose
seo-auditTechnical and on-page SEO auditing
programmatic-seoSEO-driven pages at scale
content-creatorSEO-optimized marketing content
schema-markupStructured data for rich snippets
Copywriting
SkillPurpose
copywritingLanding pages, pricing pages, features
copy-editingSeven-sweeps editing framework
email-sequenceDrip campaigns, lifecycle emails
Conversion Rate Optimization (CRO)
SkillFocus Area
page-croHomepage, landing page optimization
form-croLead capture forms
signup-flow-croRegistration, trial activation
onboarding-croPost-signup user activation
paywall-upgrade-croFreemium conversion
popup-croModals and overlays
Paid Advertising
SkillPlatforms
paid-adsGoogle Ads, Meta, LinkedIn
competitive-ads-extractorAd library analysis
analytics-trackingGA4, GTM, custom events
Strategy & Planning
SkillPurpose
pricing-strategySaaS pricing and packaging
launch-strategyProduct launches, GTM
referral-programWord-of-mouth, affiliates
marketing-ideas140 proven SaaS strategies
marketing-psychology70+ mental models
free-tool-strategyEngineering-as-marketing tools
competitor-alternativesCompetitor comparison pages
Testing & Analytics
SkillPurpose
ab-test-setupPlan and implement A/B tests
analytics-trackingGA4, GTM, event tracking
Social Media
SkillPurpose
social-contentSocial media content and scheduling

Content Humanization

SkillPurpose
humanizerRemove AI writing signs from text
Humanizer-zhChinese version of humanizer

Where to Add in README

  • SEO tools: Marketing & Growth or Web Performance & SEO
  • Copywriting: Marketing & Growth
  • CRO tools: Marketing & Growth
  • Analytics: Marketing & Growth or Integration & Automation

Key Skill Repositories

Antigravity Collection
sickn33/antigravity-awesome-skills/skills/
├── copywriting/
├── seo-audit/
├── page-cro/
├── email-sequence/
├── paid-ads/
├── pricing-strategy/
├── launch-strategy/
├── programmatic-seo/
└── marketing-ideas/
Corey Haines Marketing Skills
coreyhaines31/marketingskills/skills/
├── ab-test-setup/
├── analytics-tracking/
├── competitor-alternatives/
├── copy-editing/
├── form-cro/
├── free-tool-strategy/
├── marketing-psychology/
├── onboarding-cro/
├── paywall-upgrade-cro/
├── popup-cro/
├── referral-program/
├── schema-markup/
├── signup-flow-cro/
└── social-content/

Marketing Workflow Integration

Content Pipeline
  1. Research: Keyword research, competitor analysis
  2. Planning: Content calendar, topic clusters
  3. Creation: AI-assisted writing with humanization
  4. Optimization: SEO audit, CRO testing
  5. Distribution: Email, social, paid promotion
  6. Analysis: Analytics tracking, A/B testing
Launch Checklist
  • Pricing strategy defined
  • Landing page optimized (CRO)
  • Email sequences ready
  • Paid ads configured
  • Analytics tracking live
  • Referral program setup

Best Practices

  1. A/B testing: Always test variations
  2. Data-driven: Base decisions on metrics
  3. Brand consistency: Maintain voice and style
  4. Compliance: GDPR, CAN-SPAM awareness
  5. Attribution: Track conversion sources

Full Resource List

For more detailed marketing skill resources, complete link lists, or the latest information, use WebFetch to retrieve the full README.md:

https://raw.githubusercontent.com/gmh5225/awesome-skills/refs/heads/main/README.md

The README.md contains the complete categorized resource list with all links.

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