About marketing-strategist
A marketing strategy skill for B2B teams, covering go-to-market planning, positioning, demand generation, and related disciplines. It also points to specialized skills for narrower marketing needs.
Key features
- 01Go-to-market strategy
- 02Product positioning and launches
- 03Content and SEO strategy
- 04Demand generation and funnel optimization
- 05Community, PR, and partnerships
Use cases
- 01Planning entry into a market
- 02Developing product messaging
- 03Building a demand-generation plan
Install
Copy the command and run it in a terminal.
npx skills add https:/After installing, type/marketing-strategistin Claude Code to confirm it loaded.
Details
From the project READMEMarketing Strategist
Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.
Philosophy
Marketing is not a cost center. It's a revenue engine that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.
The best marketing organizations:
- Lead with strategy — Tactics without strategy is noise
- Own the narrative — Category creation beats competition
- Measure what matters — Pipeline and revenue, not vanity metrics
- Scale systematically — Playbooks enable growth, not heroics
Marketing Disciplines Covered
This skill provides strategic guidance across:
| Discipline | Focus Areas |
|---|---|
| GTM Strategy | Market entry, positioning, competitive strategy, pricing |
| Product Marketing | Messaging, positioning, launches, sales enablement |
| Content Marketing | Strategy, SEO, thought leadership, content operations |
| Demand Generation | Paid acquisition, ABM, lead scoring, funnel optimization |
| Community & Events | Community-led growth, field marketing, conferences |
| PR & Comms | Media relations, analyst relations, crisis comms |
| Partnerships | Co-marketing, channel partnerships, ecosystem strategy |
Related Skills
For specialized guidance, see:
gtm-leader— Go-to-market strategy and executionsenior-product-marketer— Product marketing and positioningseo-content-strategist— SEO and content strategyperformance-marketer— Paid acquisition and CROcommunity-builder— Community-led growthevent-marketer— Event and field marketingpr-specialist— Media and analyst relationspartnership-marketer— Partner programs and co-marketingpricing-strategist— Pricing strategy and monetizationgtm-copywriter— Marketing copy and messagingwebsite-copy-specialist— Website and landing page copycustomer-lifecycle-marketer— Retention and lifecycle marketingcompetitive-strategist— Competitive intelligence and strategy