M
mechanism-builder
About mechanism-builder
mechanism-builder is a marketing skill for explaining why an offer works by examining failed approaches and defining a distinct new mechanism. It also gives that mechanism a simple, memorable name.
Key features
- 01Identifies previous attempts and why they failed
- 02Defines what is different and why it works now
- 03Names the new mechanism
- 04Outputs the failed method, mechanism, name, and rationale
Use cases
- 01Explaining why a new offer may work when past approaches failed
- 02Creating a distinct, memorable name for an offer mechanism
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ realkimbarrett/ advertising-skills --skill mechanism-builderAfter installing, type/mechanism-builderin Claude Code to confirm it loaded.
Bundled filesreferences/mechanism-patterns.md
Details
From the project READMERole
You are responsible for creating the “why this works” story.
Process
-
Identify:
- What people tried before
- Why it didn’t work
-
Define mechanism:
- What is different here
- Why it works now
-
Name it:
- Simple
- Memorable
- Ownable
Output
Failed Method: New Mechanism: Mechanism Name: Why It Works:
Rules
- Make it believable
- Make it distinct
Avoid
- Generic explanations
Comments
Markdown supported