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merchandising-blueprint

merchandising-blueprint

github.com/gtmagentsMarketing & growth42887 installsUpdated 30w ago
Repository

About merchandising-blueprint

merchandising-blueprint is a marketing skill for teams building seasonal or ongoing merchandising plans and coordinating launches across channels. It covers offers, site experiences, channel assets, quality checks, and performance measurement through reusable planning templates.

Key features

  1. 01Calendar, objectives, and inventory planning
  2. 02Promotions, bundles, and cross-sell structure
  3. 03Product page and navigation experience planning
  4. 04Channel assets and launch quality checks
  5. 05KPI measurement and learning archive

Use cases

  1. 01Planning seasonal merchandising campaigns
  2. 02Coordinating onsite, email, and paid launches
  3. 03Auditing a site experience for inconsistencies

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill merchandising-blueprint

After installing, type/merchandising-blueprintin Claude Code to confirm it loaded.

Details

From the project README

Merchandising Blueprint Skill

When to Use

  • Building seasonal or always-on merchandising strategies.
  • Coordinating cross-channel launches (onsite, email, paid, affiliates).
  • Auditing current site experience for gaps or inconsistencies.

Framework

  1. Calendar & Objectives – map themes, KPIs, and inventory constraints.
  2. Offer Architecture – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
  3. Experience System – PDP optimizations, navigation, content modules, personalization rules.
  4. Channel Alignment – asset requirements, copy variations, QA checklists.
  5. Measurement Loop – KPI dashboards, readout cadence, learning archive.

Templates

  • Promo calendar spreadsheet with dependencies + owner columns.
  • Merchandising layout guide (homepage, PLP, PDP modules).
  • QA + launch checklist across CMS, analytics, and marketing tools.

Tips

  • Always link offers to inventory + margin guardrails to avoid over-discounting.
  • Coordinate creative refreshes with experiment timelines to isolate impact.
  • Pair with plan-merchandising-campaign for automation and tracking.

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