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message-architecture

message-architecture

github.com/gtmagentsMarketing & growth42864 installsUpdated 30w ago
Repository

About message-architecture

A marketing skill for building and reviewing messaging for campaigns, features, and personas. It organizes audience insight, value promises, proof, channel hooks, and calls to action, with templates for consistent execution.

Key features

  1. 01Audience insight and promise structure
  2. 02Proof points and differentiators
  3. 03Channel-specific hook formulas
  4. 04Persona and funnel-stage CTA matrix
  5. 05Message house and hook templates

Use cases

  1. 01Develop messaging for a campaign or feature
  2. 02Audit consistency across channels
  3. 03Onboard writers or agencies

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill message-architecture

After installing, type/message-architecturein Claude Code to confirm it loaded.

Details

From the project README

Message Architecture Systems Skill

When to Use

  • Creating new messaging for campaigns, features, or personas.
  • Auditing messaging consistency across channels.
  • Onboarding new writers or agencies.

Framework

  1. Audience & Insight – persona, pain, desired outcome.
  2. Promise – primary value proposition + emotional appeal.
  3. Proof – metrics, customer quotes, product differentiators.
  4. Hooks – formulas mapped to channels.
  5. CTAs – stage-specific calls to action + urgency modifiers.

Templates

  • Message house diagram.
  • Hook bank sheet with formulas/examples.
  • CTA matrix (persona x funnel stage x CTA).

Tips

  • Document banned phrases and compliance notes.
  • Keep proof points fresh; retire outdated metrics.
  • Pair with voice-guidelines skill to maintain tone consistency.

Comments

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