About messaging-frameworks
A messaging-framework skill for communications teams preparing launches, executive statements, and coordinated talking points. It structures claims around evidence, calls to action, and guardrails, with templates for message houses, FAQs, and spokespeople.
Key features
- 01Headline, pillars, and evidence structure
- 02Audience-specific calls to action
- 03Messaging guardrails and regional notes
- 04Message house and FAQ templates
- 05Spokesperson talking-point checklist
Use cases
- 01Preparing PR/AR launches
- 02Aligning cross-functional talking points
- 03Drafting consistent rapid responses
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill messaging-frameworksAfter installing, type/messaging-frameworksin Claude Code to confirm it loaded.
Details
From the project READMEMessaging Frameworks Skill
When to Use
- Preparing PR/AR launches or executive communications.
- Aligning cross-functional teams on talking points.
- Rapid response situations requiring consistent statements.
Framework
- Headline Statement – core POV or claim.
- Support Pillars – 2-3 proof points with data, customer stories, or analyst quotes.
- Evidence – metrics, testimonials, product differentiators.
- Call to Action – what audiences should think/feel/do next.
- Guardrails – what not to say, words to avoid, regional nuances.
Templates
- Message house diagram (headline, pillars, proof).
- FAQ builder (question, short answer, long answer, owner).
- Talking point checklist per spokesperson.
Tips
- Update frameworks quarterly to reflect roadmap and market shifts.
- Provide short + long versions for different formats (press release vs interview).
- Pair with creative briefs to keep visuals aligned.
Comments
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