multi-channel-orchestrator

Multi-Channel Orchestrator

Design a coordinated email + LinkedIn outreach sequence — with correct timing, channel order, and message coordination across both channels.

What you need

• Hypothesis name and ICP
• Email sequence (already written or reference sequence-writer)
• LinkedIn sequence (already written or reference linkedin-sequence)
• Sending tools available (Instantly/PlusVibe for email, Heyreach/Expandi for LinkedIn)

Multi-channel principles

• Email and LinkedIn are not duplicates — they support each other
• Email is for the argument. LinkedIn is for the relationship.
• Never send the same message on both channels on the same day
• Use LinkedIn to warm up before email at scale — connection before sequence
• After a positive email reply, switch to LinkedIn DM for the conversation — it's warmer
• After a LinkedIn connection, reference it in the email sequence — "I saw we connected on LinkedIn"

Default sequence architecture (14-day flow)

Day 0:  LinkedIn — send connection request (reference skill: linkedin-sequence)
Day 2:  Email — Step 1 (if LinkedIn not accepted yet, lead with signal only)
Day 3:  LinkedIn — if accepted, send follow-up message 1
Day 5:  Email — Step 2
Day 7:  LinkedIn — follow-up message 2 (if no email reply yet)
Day 10: Email — Step 3 (final email)
Day 14: LinkedIn — soft close or resource share (if no response on either channel)

Adjust timing based on persona: founders respond faster on LinkedIn; VPs of Sales respond faster to email.

Process

1. Confirm email sequence and LinkedIn sequence are both written and stress-tested
2. Map each touchpoint to a day and channel
3. Add coordination notes: what changes in the email if LinkedIn was accepted; what changes if email got a reply
4. Identify decision points: at what point do you go single-channel if one channel isn't working?
5. Return the full orchestration map with conditional logic

Output format

Multi-channel sequence: [hypothesis name]
ICP: [role] @ [company type]
Total duration: [n] days | [n] touchpoints

SEQUENCE MAP
Day | Channel  | Step | Message summary | Condition
0   | LinkedIn | CR   | Connection note  | Always
2   | Email    | 1    | Signal opener    | If LinkedIn not accepted
3   | LinkedIn | FU1  | First follow-up  | If connection accepted
5   | Email    | 2    | Problem expand   | If no email reply
7   | LinkedIn | FU2  | New angle        | If no reply either channel
10  | Email    | 3    | Direct close     | If no reply
14  | LinkedIn | FU3  | Resource / close | If no reply either channel

CONDITIONAL LOGIC
If email reply received → pause LinkedIn sequence
If LinkedIn reply received → pause email sequence, switch to LinkedIn DM
If connection not accepted by Day 5 → proceed email-only

Platforms: Email via [platform] | LinkedIn via [platform]

Notes

• Multi-channel is for Tier 1 hypotheses only — don't add LinkedIn to campaigns that haven't proven themselves on email first
• The goal of LinkedIn in the sequence is to increase surface area, not to duplicate the pitch
• Keep LinkedIn messages shorter and warmer than email — tone shift matters
• Coordination across platforms requires manual attention or automation via trigger.dev — flag if neither is set up