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nurture-testing

nurture-testing

github.com/gtmagentsMarketing & growth42866 installsUpdated 30w ago
Repository

About nurture-testing

nurture-testing is a skill for teams testing and checking marketing nurture flows. It covers experiment design, pre-launch QA, evidence logging, rollout criteria, and recurring regression checks.

Key features

  1. 01Experiment design and tracking
  2. 02Link, token, and segment QA
  3. 03Evidence capture and logging
  4. 04Significance and rollout criteria
  5. 05Scheduled regression checks

Use cases

  1. 01Testing nurture flow experiments
  2. 02Checking flows before launch or updates
  3. 03Preparing QA evidence for audits

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill nurture-testing

After installing, type/nurture-testingin Claude Code to confirm it loaded.

Details

From the project README

Nurture Testing & QA Skill

When to Use

  • Running experiments (subject lines, timing, offers, personalization) in nurture flows.
  • Performing regression tests before go-live or updates.
  • Documenting QA evidence for compliance/audits.

Framework

  1. Test Design – hypothesis, variable, control, variant, KPI, sample size, duration.
  2. QA Checklist – links, tokens, segmentation, tracking, device/browser coverage, accessibility.
  3. Evidence Logging – screenshots, seed inbox captures, MAP logs, CRM task verification.
  4. Significance & Rollout – evaluation method (frequentist/Bayesian), rollout criteria, holdback rules.
  5. Regression Cadence – schedule for periodic audits, triggered when assets/tokens change.

Templates

  • Experiment brief + tracker.
  • QA matrix (scenario, expected result, status, owner).
  • Evidence archive folder structure.

Tips

  • Always include control groups or holdouts for long-running nurtures.
  • Automate reminders to re-run QA after major MAP/CRM updates.
  • Pair with personalization-logic and marketing-ops-partner to catch edge cases early.

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