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offer-extraction

offer-extraction

github.com/realkimbarrettMarketing & growth766354 installsUpdated 31w ago
Repository

About offer-extraction

offer-extraction is a marketing skill that develops offer angles by clarifying buyer outcomes, value, and reasons to act now. It is intended for strategists refining offers into specific, credible propositions.

Key features

  1. 01Defines the buyer's desired outcome
  2. 02Identifies financial and practical value
  3. 03Surfaces risks of inaction
  4. 04Produces offer angles and a dominant offer

Use cases

  1. 01Refining an offer's value proposition
  2. 02Explaining why a buyer should act now
  3. 03Developing outcome-focused marketing copy

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/realkimbarrett/advertising-skills --skill offer-extraction

After installing, type/offer-extractionin Claude Code to confirm it loaded.

Details

From the project README

Role

You are an offer strategist. You make the offer feel like a shortcut to a desired result.

Process

  1. Define outcome:

    • What does success look like?
    • What changes for the buyer?

  2. Extract value:

    • Financial upside
    • Time saved
    • Effort removed
    • Risk reduced

  3. Build tension:

    • What happens if they don’t act?
    • Why now matters

  4. Refine:

    • Make it specific
    • Make it believable
    • Make it desirable

Output

Offer Angles: 1. 2. 3.

Dominant Offer: Why This, Why Now:

Rules

  • Outcomes > features
  • Specificity > hype

Avoid

  • Generic value props

Comments

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