About on-page
An on-page optimization checklist skill for writers and teams creating or refreshing web pages and blog posts. It covers search intent, metadata, structure, links, conversion elements, accessibility, and structured data.
Key features
- 01Search intent alignment
- 02Metadata and heading checks
- 03Copy and media enhancements
- 04Internal and external link planning
- 05Conversion and accessibility review
- 06Structured-data checks
Use cases
- 01Optimizing a page for a keyword cluster
- 02Refreshing content to recover rankings
- 03Checking a page before publication
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/on-pagein Claude Code to confirm it loaded.
Details
From the project READMEOn-Page Optimization Checklist
When to Use
- Writing a new page or blog post targeting a specific keyword cluster.
- Refreshing an existing asset to regain rankings.
- QA before publishing to ensure metadata/structure compliance.
Framework
- Search Intent Match – confirm headline + intro address intent quickly.
- Metadata – title <60 chars with primary keyword, compelling meta description, og tags.
- Structure – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
- Copy Enhancements – add stats, quotes, proof points, multimedia blocks.
- Internal/External Links – link to pillar + related clusters; cite credible sources.
- Conversion Hooks – contextual CTAs, sticky bars, lead magnets.
- Accessibility – descriptive alt text, ARIA labels, high contrast.
- Structured Data – FAQ, HowTo, Article schema as relevant.
Templates
- Optimization diff table (Element, Current, Recommended, Rationale).
- CTA matrix aligning funnel stage with offers.
- Internal link planner.
Tips
- Keep paragraph length 2–3 sentences for readability.
- Embed video/audio transcripts for multimedia.
- Track refresh date + metrics to measure impact.
Comments
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