About onboarding-blueprint
onboarding-blueprint is a marketing skill for planning persona-based product onboarding. It connects user milestones, channels, instrumentation, and experiments, with templates for journeys and measurement.
Key features
- 01Persona goals and blockers
- 02Activation and retention milestones
- 03Triggered channel planning
- 04Event and metric instrumentation
- 05Milestone-linked experiment backlog
Use cases
- 01Planning onboarding for a new product tier
- 02Refreshing journeys after product changes
- 03Aligning teams on activation milestones
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill onboarding-blueprintAfter installing, type/onboarding-blueprintin Claude Code to confirm it loaded.
Details
From the project READMEOnboarding Blueprint Skill
When to Use
- Creating persona-based onboarding for new tiers or product lines.
- Refreshing onboarding journeys after major product changes.
- Aligning product, CS, and marketing on activation milestones.
Framework
- Persona Canvas – goals, motivations, blockers, success definition.
- Milestone Ladder – aha moment, activation, stickiness, expansion triggers.
- Channel Mix – in-app, email, docs, community, human assist with triggers.
- Instrumentation – required events, metrics, and guardrails.
- Experiment Hooks – backlog of tests tied to each milestone.
Templates
- Journey table (step, trigger, message, owner, metric).
- Metric dashboard layout for activation + retention.
- Experiment backlog sheet linked to milestones.
Tips
- Keep journeys lightweight; aim for 3-5 key milestones per persona.
- Combine qualitative inputs (surveys, interviews) with telemetry for context.
- Pair with
design-onboarding-journeyto auto-generate tailored blueprints.
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