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onboarding-blueprint

onboarding-blueprint

github.com/gtmagentsMarketing & growth42865 installsUpdated 30w ago
Repository

About onboarding-blueprint

onboarding-blueprint is a marketing skill for planning persona-based product onboarding. It connects user milestones, channels, instrumentation, and experiments, with templates for journeys and measurement.

Key features

  1. 01Persona goals and blockers
  2. 02Activation and retention milestones
  3. 03Triggered channel planning
  4. 04Event and metric instrumentation
  5. 05Milestone-linked experiment backlog

Use cases

  1. 01Planning onboarding for a new product tier
  2. 02Refreshing journeys after product changes
  3. 03Aligning teams on activation milestones

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill onboarding-blueprint

After installing, type/onboarding-blueprintin Claude Code to confirm it loaded.

Details

From the project README

Onboarding Blueprint Skill

When to Use

  • Creating persona-based onboarding for new tiers or product lines.
  • Refreshing onboarding journeys after major product changes.
  • Aligning product, CS, and marketing on activation milestones.

Framework

  1. Persona Canvas – goals, motivations, blockers, success definition.
  2. Milestone Ladder – aha moment, activation, stickiness, expansion triggers.
  3. Channel Mix – in-app, email, docs, community, human assist with triggers.
  4. Instrumentation – required events, metrics, and guardrails.
  5. Experiment Hooks – backlog of tests tied to each milestone.

Templates

  • Journey table (step, trigger, message, owner, metric).
  • Metric dashboard layout for activation + retention.
  • Experiment backlog sheet linked to milestones.

Tips

  • Keep journeys lightweight; aim for 3-5 key milestones per persona.
  • Combine qualitative inputs (surveys, interviews) with telemetry for context.
  • Pair with design-onboarding-journey to auto-generate tailored blueprints.

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