About packaging-framework
A marketing skill for planning or refreshing product editions, add-ons, and usage tiers. It guides product marketing and sales teams through segmentation, value mapping, pricing rules, and sales materials.
Key features
- 01Define segments and value drivers
- 02Map features to package tiers
- 03Set pricing metrics and thresholds
- 04Document add-on and discount rules
- 05Create comparison and sales materials
Use cases
- 01Design product editions or usage tiers
- 02Prepare pricing council proposals
- 03Evaluate competitor packages
- 04Create sales one-pagers for tiers
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/packaging-frameworkin Claude Code to confirm it loaded.
Details
From the project READMEPackaging Framework Skill
When to Use
- Designing or refreshing product editions, add-ons, or usage tiers.
- Preparing pricing council proposals and sales enablement materials.
- Evaluating competitor packages and differentiation opportunities.
Framework
- Segmentation – define target segments, personas, and value drivers.
- Value Pillars – map core benefits/features to each package tier.
- Pricing Metric + Fences – select metric (seats, usage, revenue) and thresholds per tier.
- Add-ons & Exceptions – document rules for add-ons, bundle eligibility, and discount limits.
- Narrative & Proof – craft messaging, RTBs, and ROI examples for each tier.
Templates
- Packaging matrix (tier, features, limits, price metric, add-ons).
- Competitive comparison sheet.
- Sales enablement one-pager per tier.
Tips
- Keep naming conventions simple and consistent with GTM messaging.
- Include implementation/CS requirements for higher tiers to avoid surprises.
- Pair with
value-messagingto ensure positioning stays consistent across teams.
Comments
Markdown supported