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patient-journey-mapping

patient-journey-mapping

github.com/gtmagentsMarketing & growth42871 installsUpdated 30w ago
Repository

About patient-journey-mapping

patient-journey-mapping is a marketing skill for designing patient or caregiver education, onboarding, and adherence programs. It documents journey stages, touchpoints, consent and data handling, and feedback or safety flows for cross-functional planning and regulatory review.

Key features

  1. 01Persona needs and accessibility canvas
  2. 02Journey phases with goals and KPIs
  3. 03Touchpoint owners and consent needs
  4. 04Data collection and retention checklist
  5. 05Feedback and safety reporting flows

Use cases

  1. 01Designing patient education or onboarding
  2. 02Aligning teams on touchpoints and data handling
  3. 03Documenting journeys for regulatory review

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill patient-journey-mapping

After installing, type/patient-journey-mappingin Claude Code to confirm it loaded.

Details

From the project README

Patient Journey Mapping Skill

When to Use

  • Designing education, onboarding, or adherence programs for patients/caregivers.
  • Aligning cross-functional teams on touchpoints, responsibilities, and data handling.
  • Preparing regulatory reviews that require end-to-end journey documentation.

Framework

  1. Persona Canvas – demographics, condition, motivators, fears, accessibility needs.
  2. Journey Phases – awareness, consideration, onboarding, adherence, advocacy with goals + KPIs.
  3. Touchpoint Inventory – channel, owner, content theme, consent requirements, escalation notes.
  4. Data & Consent Layer – data collected per touchpoint, retention policy, opt-out mechanism.
  5. Monitoring & Feedback – metrics, VOC loops, safety/adverse event reporting flows.

Templates

  • Journey map worksheet (phase, touchpoint, message, KPI, compliance notes).
  • Consent + data handling checklist per touchpoint.
  • Escalation tree for medical, legal, or support interventions.

Tips

  • Co-create journeys with clinical + legal reviewers early to reduce rework.
  • Include accessibility guidelines (WCAG, language support) in each touchpoint.
  • Pair with orchestrate-patient-journey for automated journey blueprints.

Comments

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