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persona-intel

persona-intel

github.com/gtmagentsMarketing & growth42864 installsUpdated 30w ago
Repository

About persona-intel

A marketing skill for creating concise intelligence cards for customer personas, including priorities, pain points, discovery questions, proof points, and objections. It supports sales and marketing teams preparing persona-specific conversations and messaging.

Key features

  1. 01Persona roles, priorities, and KPIs
  2. 02Pain and desired outcome mapping
  3. 03Discovery questions and buying signals
  4. 04Persona-specific proof and references
  5. 05Objection responses

Use cases

  1. 01Prepare discovery calls with multiple personas
  2. 02Brief teams on executive or technical stakeholders
  3. 03Update messaging for a launch or new industry

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill persona-intel

After installing, type/persona-intelin Claude Code to confirm it loaded.

Details

From the project README

Persona Intelligence Cards Skill

When to Use

  • Preparing discovery/interview style calls with multiple personas.
  • Equipping teams with quick reference for executive, technical, or procurement stakeholders.
  • Updating messaging blocks ahead of launches or new industries.

Framework

  1. Persona Snapshot – role, priorities, KPIs, success metrics.
  2. Pain/Gain Map – common challenges, desired outcomes, current initiatives.
  3. Questions & Triggers – discovery prompts, red flags, buying signals.
  4. Proof & Stories – tailored case studies, metrics, references.
  5. Objection Handling – typical concerns and recommended responses.

Templates

  • Persona one-pager (snapshot, pains, questions, proof, objections).
  • Discovery cheat sheet for multi-threaded calls.
  • Exec briefing note (headline, outcome, ask).

Tips

  • Keep snapshots updated quarterly with new customer evidence.
  • Highlight deal-specific context (competitor, product, region) for better adoption.
  • Pair with call-brief-framework to slot persona notes directly into call briefs.

Comments

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