mcpField
P
personalization

personalization

github.com/gtmagentsMarketing & growth42865 installsUpdated 30w ago
Repository

About personalization

A personalization skill for teams creating tailored account or persona messaging across channels. It organizes persona insights, offer and channel choices, asset governance, and experiments, with trackers and QA templates.

Key features

  1. 01Persona pain and value mapping
  2. 02Offer alignment by stage and tier
  3. 03Channel-specific copy and creative
  4. 04Asset libraries and approval workflows
  5. 05Personalization experiments and measurement

Use cases

  1. 01Creating target-account messaging
  2. 02Coordinating assets across email, ads, and social
  3. 03Auditing personalization by tier

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill personalization

After installing, type/personalizationin Claude Code to confirm it loaded.

Bundled filesassets/personalization_tokens.json

Details

From the project README

Personalized Engagement Systems Skill

When to Use

  • Building custom messaging for target accounts or personas.
  • Coordinating creative assets across channels (email, ads, social, direct mail).
  • Auditing personalization depth per tier to maintain SLAs.

Framework

  1. Persona & Pain Mapping – capture value props, proof, objections per stakeholder.
  2. Offer Alignment – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
  3. Channel Adaptation – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
  4. Asset Governance – maintain snippet libraries, approval workflows, localization notes.
  5. Experimentation – track personalization tests (hook, CTA, asset format) with measurement plan.

Templates

  • Personalization Tokens: See assets/personalization_tokens.json for dynamic field examples.
  • Persona messaging grid (pain, proof, CTA, asset reference).
  • Multichannel asset tracker (status, owner, personalization depth, expiration).
  • Personalization QA checklist (tokens, data sources, compliance, accessibility).

Tips

  • Reuse modular narrative blocks to scale while keeping customization high.
  • Sync with copywriting + design teams early for high-value tiers.
  • Monitor engagement vs personalization depth to justify future investments.

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