About personalization-logic
A marketing skill for designing personalization in lifecycle nurture content. It helps teams map segment data to modular copy, manage tokens and plan testing and governance.
Key features
- 01Segment inputs for persona and lifecycle
- 02Modular content blocks with variants
- 03Token sources, fallbacks and formatting
- 04A/B/C test planning
- 05Approval, localization and compliance governance
Use cases
- 01Build dynamic lifecycle nurture content
- 02Map industry, role or behavior data to copy
- 03Coordinate personalization across email, in-app, ads and SDR assists
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/personalization-logicin Claude Code to confirm it loaded.
Details
From the project READMENurture Personalization Logic Skill
When to Use
- Building dynamic content for lifecycle nurtures.
- Mapping personalization tokens (industry, role, behavior) to copy blocks.
- Coordinating personalization across email, in-app, ads, and SDR assists.
Framework
- Segmentation Inputs – persona, industry, product usage, lifecycle stage, engagement history.
- Content Blocks – hero, proof, CTA, offer modules with variants per segment.
- Token Management – define data sources, fallback values, formatting rules.
- Testing Plan – structure A/B/C tests for personalization depth.
- Governance – approval workflows, localization, compliance, expirations.
Templates
- Personalization matrix (segment vs module vs asset).
- Token dictionary (field, source, fallback, formatting).
- QA checklist (seed records, fallback coverage, compliance notes).
Tips
- Start with modular blocks so ops can update without rewriting entire emails.
- Document dependencies on upstream data hygiene.
- Pair with
copywriting+designteams for brand consistency.
Comments
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