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ph-competitor-analysis

ph-competitor-analysis

github.com/yoanbernabeuMarketing & growth2390 installsUpdated 39w ago
Repository

About ph-competitor-analysis

ph-competitor-analysis is a skill for researching competitors on Product Hunt, aimed at teams planning a launch and product positioning. It covers category research, launch-day competition, successful launches, and positioning, with an analysis template and checklists.

Key features

  1. 01Find competitors by category and topic
  2. 02Assess competition on a target launch day
  3. 03Examine content and engagement of top launches
  4. 04Map competitive positioning
  5. 05Use analysis templates and launch checklists

Use cases

  1. 01Researching similar products on Product Hunt
  2. 02Estimating competition for a planned launch date
  3. 03Improving launch assets using successful examples
  4. 04Clarifying a product’s competitive positioning

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-competitor-analysis

After installing, type/ph-competitor-analysisin Claude Code to confirm it loaded.

Details

From the project README

Product Hunt Competitor Analysis

This skill helps you analyze the competitive landscape on Product Hunt, learn from successful launches, and position your product for maximum impact.

When to Use This Skill

  • Researching similar products that launched on Product Hunt
  • Evaluating competition for a specific launch day
  • Learning from top performers in your category
  • Benchmarking your assets against successful launches
  • Understanding what makes products win POTD

Analysis Framework

1. Category Research

Identify products in your space that launched successfully:

Research Sources:

  • Product Hunt search by category/topic
  • Product Hunt "Topics" pages
  • hunted.space for historical data
  • ProductFlair for inspiration

Data to Collect:

ProductLaunch DateUpvotesCommentsRankTagline
[Name][Date][#][#][#][Text]
2. Launch Day Competition Analysis

For your target launch date, research:

Historical Pattern (Same Day of Week):

  • Average upvotes for #1 position
  • Typical number of featured products
  • Quality level of competitors

Benchmark Thresholds (2024-2025 Data):

Day#1 PositionTop 5Featured
Monday500-700300+150+
Tuesday600-900400+200+
Wednesday700-1000450+200+
Thursday600-900400+200+
Friday400-600250+150+
Saturday300-500200+100+
Sunday300-500200+100+
3. Top Performer Deep Dive

For each successful competitor, analyze:

Content Elements:

  • Tagline: What makes it compelling?
  • Thumbnail: Static or GIF? Style?
  • Gallery: How many images? Video included?
  • Description: Length, structure, tone
  • Maker Comment: Structure, authenticity, CTA

Engagement Patterns:

  • First hour upvotes
  • Comment velocity
  • Maker response rate
  • Community discussion quality

Unique Differentiators:

  • What made this product stand out?
  • Any special offers or promotions?
  • Notable endorsements or hunters?
4. Competitive Positioning Matrix

Map your product against competitors:

                    HIGH NOVELTY
                         |
                         |
    NICHE           [Your Product?]        MAINSTREAM
    AUDIENCE -------|----------------|---- AUDIENCE
                         |
                         |
                    LOW NOVELTY

Positioning Questions:

  • What's your unique angle vs. existing solutions?
  • Why should PH users care about another [category] tool?
  • What's your "10x better" story?

Competitor Analysis Template

Product: [Competitor Name]

Launch Date: [Date] Final Ranking: #[X] of the Day Upvotes: [#] | Comments: [#]

Tagline: "[Exact tagline]"

  • Length: [X] characters
  • Style: [Descriptive/Clever/Problem-focused]
  • Effectiveness: [1-5 rating]

Thumbnail Analysis:

  • Type: Static/GIF
  • Style: Logo only / Product screenshot / Abstract
  • Colors: [Primary colors used]
  • Scroll-stopping factor: [1-5 rating]

Gallery Analysis:

  • Number of images: [#]
  • Video included: Yes/No
  • Demo style: Screenshots/Mockups/Real usage
  • Story flow: [How images progress]

Maker Comment Structure:

  1. Hook: [First line]
  2. Problem: [Pain point addressed]
  3. Solution: [How product solves it]
  4. CTA: [Call to action]
  • Word count: [#]
  • Tone: [Professional/Casual/Personal]

What Worked:

  • [Key success factor 1]
  • [Key success factor 2]
  • [Key success factor 3]

What Could Improve:

  • [Weakness 1]
  • [Weakness 2]

Lessons for Our Launch:

  • [Actionable insight 1]
  • [Actionable insight 2]

Competitive Intelligence Checklist

Before Launch
  • Analyzed 5+ similar products in category
  • Documented top 3 POTD winners in niche
  • Identified common tagline patterns
  • Collected best-performing thumbnail styles
  • Noted average engagement benchmarks
  • Identified gaps/opportunities in positioning
Launch Day Awareness
  • Checked who else is launching that day
  • Assessed threat level of competitors
  • Identified potential allies for cross-support
  • Prepared differentiation talking points

Output Format

Provide competitive analysis as:

COMPETITIVE ANALYSIS: [Your Product Category]

TOP 3 COMPETITORS ANALYZED:
1. [Product A] - [Key insight]
2. [Product B] - [Key insight]
3. [Product C] - [Key insight]

BENCHMARK TARGETS:
- Upvotes needed for Top 5: [#]
- Comment target: [#]
- Expected competition level: [Low/Medium/High]

YOUR DIFFERENTIATION:
- Unique angle: [Statement]
- Why you'll stand out: [Reason]

LESSONS TO APPLY:
1. [Actionable lesson]
2. [Actionable lesson]
3. [Actionable lesson]

Comments

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