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pinterest-posts

pinterest-posts

github.com/kostja94Marketing & growth1.1k2.2k installsUpdated 2d ago
Repository

About pinterest-posts

pinterest-posts is a marketing skill for creating and optimizing Pinterest Pins and boards. It guides marketers through keyword-focused titles and descriptions, board selection, and alt text for traffic, sales, or signups.

Key features

  1. 01Pin title and description guidance
  2. 02Keyword-focused board optimization
  3. 03Content type, board, and goal assessment
  4. 04Alt text recommendations
  5. 05Structured Pin output format

Use cases

  1. 01Drafting Pinterest Pins for product launches
  2. 02Optimizing boards for search discovery
  3. 03Planning recipe or tutorial content
  4. 04Preparing Pins to drive traffic or signups

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kostja94/marketing-skills --skill pinterest-posts

After installing, type/pinterest-postsin Claude Code to confirm it loaded.

Details

From the project README

Platforms: Pinterest

Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Content type: Product, recipe, tutorial, inspiration
  2. Board: Where Pin will be saved first (shapes Pinterest's understanding)
  3. Goal: Traffic, sales, email signups

Pin Title

RuleGuideline
LengthUp to 100 chars; first 40 visible in feeds
KeywordPrimary keyword in first 40 chars
Business nameIn first sentence → 54% higher email signup conversion

Pin Description

RuleGuideline
Length220–232 chars optimal
KeywordsMain + 2–3 related; natural placement
CTAClear, actionable → 70% signup boost, 6% sales lift
PriceWhen relevant → 28% sales increase

Board SEO

  • Board name and description are ranking factors
  • First save board shapes Pinterest's content understanding
  • Use keywords in board title and description

2025 Algorithm Notes

  • Fresh content: New URL + new image + new board = max distribution
  • Alt text: Pins with alt text earn ~25% more impressions, 123% more clicks
  • Consistency: Keyword-optimized content to relevant boards

Output Format

  • Title (under 100 chars)
  • Description (220–232 chars)
  • Board recommendation
  • Alt text suggestion

Related Skills

  • content-marketing: Pinterest as channel
  • display-ads: Pinterest Ads (if paid)
  • visual-content: Cross-channel visual planning; Pinterest Pin specs in context
  • url-slug-generator: URL for landing page

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