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platform-frameworks

platform-frameworks

github.com/gtmagentsMarketing & growth42864 installsUpdated 30w ago
Repository

About platform-frameworks

A marketing skill for planning and reviewing social campaigns across platforms. It organizes cadence, format, accessibility, and publishing guidance by channel.

Key features

  1. 01Platform-specific cadence and formats
  2. 02Publishing checklist for posts
  3. 03Hook and CTA templates
  4. 04Asset specification guidance
  5. 05Quarterly cadence review tips

Use cases

  1. 01Planning multi-channel campaigns
  2. 02Checking posts against platform practices
  3. 03Coaching contributors on platform conventions

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill platform-frameworks

After installing, type/platform-frameworksin Claude Code to confirm it loaded.

Details

From the project README

Platform Frameworks Skill

When to Use

  • Planning multi-channel campaigns requiring platform-specific nuances.
  • Reviewing calendars to ensure each post follows best practices.
  • Coaching contributors unfamiliar with a platform's culture or specs.

Framework

Platform Cadence & Formats
PlatformCadenceFormat TipsCTA Guidance
LinkedIn3-5x/weekLead with insight, use whitespace, add doc carouselInvite comments + resource download
X (Twitter)DailyHooks < 50 chars, thread sequencing, emoji sparinglyAsk for RT/quote or drive to thread
TikTok/Reels3-4x/weekHook in 2s, captions, native text, trending audioSoft CTA spoken + on-screen
Instagram4-5x/weekCarousel storytelling, Reels for reach, alt textDM or link-in-bio prompts
Publishing Checklist
  • ✅ Dimensions + aspect ratios correct.
  • ✅ Hook formula applied (stat + POV, question, contrarian take).
  • ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
  • ✅ Accessibility: captions, alt text, color contrast.
  • ✅ Native scheduling tools or approved third-party scheduler used.

Templates

  • Hook bank by platform
  • CTA formulas (conversation, traffic, conversion)
  • Asset spec sheet (dimensions, length, safe zones)

Tips

  • Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
  • Refresh cadence guidance quarterly based on performance data and inventory.
  • Pair platform calendars with campaign briefs so creative intent is clear to contributors.
  • Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.

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