mcpField
P
positioning

positioning

github.com/gtmagentsMarketing & growth43068 installsUpdated 30w ago
Repository

About positioning

A marketing skill for developing and updating product positioning. It guides teams through audience, promise, proof, payoff, and persona-specific messaging, with canvases and reusable copy templates.

Key features

  1. 01Audience and problem definition
  2. 02Promise, proof, and payoff framework
  3. 03Persona and market variants
  4. 04Positioning canvas and message house
  5. 05Reusable copy snippet bank

Use cases

  1. 01Positioning a new product or feature
  2. 02Updating messaging after market shifts
  3. 03Equipping sales and customer success teams

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill positioning

After installing, type/positioningin Claude Code to confirm it loaded.

Details

From the project README

Positioning Systems Skill

When to Use

  • Kicking off new products/features or entering new markets.
  • Refreshing messaging after competitive or market shifts.
  • Equipping sales/CS with updated stories.

Framework

  1. Audience & Problem – ICP, pain, current workaround.
  2. Promise – how we uniquely solve it (functional + emotional).
  3. Proof – metrics, customers, analysts, demos.
  4. Payoff – business outcome and CTA.
  5. Variants – adjust for personas, industries, regions.

Templates

  • Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
  • Message house diagram.
  • Snippet bank (email, social, ad copy, call intro).

Tips

  • Validate with customers before rollout.
  • Keep one source of truth; document version and owner.
  • Align with design/content teams so visuals mirror messaging.

Comments

Markdown supported