mcpField
P
positioning-ideas

positioning-ideas

github.com/phurynMarketing & growth27.5k2.9k installsUpdated 2w ago
Repository

About positioning-ideas

positioning-ideas is a marketing skill for teams shaping product or brand positioning. It examines competitors, proposes differentiated positioning directions, and develops statements with supporting rationale and messages.

Key features

  1. 01Competitor positioning analysis
  2. 02Five differentiated positioning ideas
  3. 03Positioning statements and rationale
  4. 04Supporting messages and advantages

Use cases

  1. 01Developing a product positioning strategy
  2. 02Finding gaps in competitor messaging
  3. 03Writing brand positioning statements

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/phuryn/pm-skills --skill positioning-ideas

After installing, type/positioning-ideasin Claude Code to confirm it loaded.

Details

From the project README

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

  • Developing product positioning strategy
  • Differentiating from competitors
  • Crafting brand positioning statements
  • Identifying market positioning gaps
  • Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

  • Their primary positioning angle
  • Their target audience focus
  • Key differentiators they emphasize
  • Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

  • Be clearly differentiated from competitor positioning
  • Resonate with the target audience's values and needs
  • Emphasize specific capabilities that competitors downplay or ignore
  • Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

  1. Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
  2. Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
  3. Supporting Message: Key supporting messages that reinforce this positioning
  4. Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

  • Provide detailed target audience profiles and their pain points
  • Share your product's unique capabilities and differentiators
  • Mention current positioning (if any) and what's working or not working
  • Include information about competitor positioning and messaging
  • Describe what market segment or niche you want to own
  • Share your long-term vision and business strategy
Further Reading

Comments

Markdown supported