mcpField
P
pr-marketing

pr-marketing

github.com/kostja94Marketing & growth1.1k68 installsUpdated 3d ago
Repository

About pr-marketing

A PR marketing skill for teams planning product announcements, press releases, and media relations. It provides a release structure, writing guidance, and an initial assessment of news angle, audience, and timing.

Key features

  1. 01Press release section guidelines
  2. 02Lead paragraph and quote guidance
  3. 03AP-style writing recommendations
  4. 04News angle, audience, and timing assessment

Use cases

  1. 01Draft a product launch press release
  2. 02Plan a funding or partnership announcement
  3. 03Prepare copy for trade press or bloggers

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kostja94/marketing-skills --skill pr-marketing

After installing, type/pr-marketingin Claude Code to confirm it loaded.

Details

From the project README

Channels: PR Marketing

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:

  1. News angle: Product launch, funding, partnership, milestone
  2. Audience: Trade press, mainstream, bloggers
  3. Timing: Embargo or immediate

Press Release Structure

SectionGuideline
HeaderLogo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo
HeadlineUnder 100 chars; strong action verbs; "Why should I care?"
SubheadlineOptional; additional context
DatelineCity, state, date
Lead50–75 words; all 5 W's (Who, What, When, Where, Why)
Body1–2 paragraphs; inverted pyramid; most newsworthy first
QuoteExecutive/stakeholder; perspective, not fact repetition
Boilerplate2–3 sentence company description
Media contactName, email, phone

Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

Quote Quality

  • Add perspective or emotion
  • Avoid generic corporate-speak
  • Don't repeat facts already stated

Writing Style

  • AP style
  • Short paragraphs (one idea each)
  • Clear language for easy journalist adaptation
  • Data and context to support claims

Output Format

  • Headline and subheadline
  • Lead paragraph
  • Body copy
  • Quote suggestion
  • Boilerplate

Related Skills

  • media-kit-page-generator: Media kit for press (assets)
  • press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
  • branding: Brand voice for PR copy
  • cold-start-strategy: Product Hunt, launch channels
  • product-launch: GTM; PR as launch channel

Comments

Markdown supported