pricing-strategy

Name: pricing-strategy
Author: vivy-yi

github.com/vivy-yiMarketing & growth513160 installsUpdated 40w ago

About pricing-strategy

Pricing Strategy is a concise guide to business pricing decisions, combining perceived customer value, competitor prices, costs, and psychological factors. It outlines a process from cost analysis through price testing and adjustment.

Key features

01Apply value-based pricing
02Reference competitor prices
03Account for psychological pricing
04Assess costs and customer value
05Test and adjust prices

Use cases

01Set an initial price for a product or service
02Compare customer value, costs, and competitor prices
03Adjust an existing price through testing

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/vivy-yi/xiaohongshu-skills --skill pricing-strategy

After installing, type/pricing-strategyin Claude Code to confirm it loaded.

Details

From the project README

定价策略 (Pricing Strategy)

概述

定价策略的核心原则：价值导向、竞争参考、成本覆盖、动态优化。

定价不是简单的成本加成，而是基于价值感知、竞争环境和用户心理的综合策略。

定价方法

价值定价法：

基于用户价值感知
高价值→高价格

竞争定价法：

参考竞品价格
略高/略低/持平

心理定价法：

99元vs100元
锚定效应

实施步骤

第1步：成本分析

第2步：价值评估

第3步：竞争分析

第4步：价格测试

第5步：动态调整

常见错误

错误	后果	正确做法
仅成本定价	利润流失	价值定价

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Details

Author: vivy-yi
Repository: vivy-yi/xiaohongshu-skills
Category: Marketing & growth
Installs: 160
GitHub stars: 513

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pricing-strategy

About pricing-strategy

Key features

Use cases

Install

Details

定价策略 (Pricing Strategy)

概述

定价方法

实施步骤

第1步：成本分析

第2步：价值评估

第3步：竞争分析

第4步：价格测试

第5步：动态调整

常见错误

相关技能

Comments