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product-demand-research

product-demand-research

github.com/scrapecreatorsMarketing & growth5.0k1.3k installsUpdated 9w ago
Repository

About product-demand-research

Product Demand Research is a skill for founders and marketers assessing product ideas through public social data. It groups demand signals, weighs their strength, and turns findings into messaging and product implications.

Key features

  1. 01Search queries and synonyms
  2. 02Social post and comment research
  3. 03Pain and alternative clustering
  4. 04Demand scoring by multiple signals
  5. 05Messaging and product implications

Use cases

  1. 01Assess a startup or product idea
  2. 02Find niche pain points and workarounds
  3. 03Identify buyer language and objections
  4. 04Shape messaging from demand evidence

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/scrapecreators/social-media-research-skills --skill product-demand-research

After installing, type/product-demand-researchin Claude Code to confirm it loaded.

Details

From the project README

Product Demand Research

Overview

Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test.

When to Use

Use this skill when the user asks to:

  • validate a startup or product idea
  • find pain points in a niche
  • mine Reddit/TikTok/YouTube comments for product ideas
  • find buyer language and objections
  • understand alternatives people use today
  • create messaging from demand evidence

Signals to Extract

  • repeated complaints
  • "I wish" / "is there a tool" / "how do I" phrases
  • workarounds and spreadsheets/manual processes
  • comparison and alternative mentions
  • buying intent
  • objections to existing solutions
  • exact words people use for the problem

Workflow

  1. Turn the idea into search queries and synonyms.
  2. Search Reddit and relevant social platforms.
  3. Pull comments/transcripts for promising posts/videos.
  4. Cluster pains, triggers, alternatives, and desired outcomes.
  5. Score demand by frequency, intensity, recency, and willingness-to-pay hints.
  6. Produce messaging and product implications.

Output Format

# Product Demand Research: {idea/category}

## Verdict
- Demand signal: Strong/Medium/Weak
- Confidence: High/Medium/Low
- Why:

## Pain Points
| Pain | Evidence | Exact language | Source |
|---|---|---|---|

## Existing Alternatives / Workarounds
- ...

## Objections and Barriers
- ...

## Messaging Angles
- "..."

## Product Ideas / Tests
1. ...
2. ...

Common Pitfalls

  • Do not claim market validation from a handful of comments.
  • Do not ignore negative evidence or existing alternatives.
  • Do not paraphrase away the best customer language.

Comments

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