About product-launch
product-launch is a marketing workflow for teams planning a product release. It covers pre-launch preparation, launch promotion, and follow-up, including feedback collection and iteration.
Key features
- 01Plan pre-launch teasers
- 02Coordinate multi-channel launch promotion
- 03Arrange KOL partnerships and promotions
- 04Collect feedback and iterate quickly
- 05Plan timing, content, channels, and inventory
Use cases
- 01Prepare a teaser campaign for a new product
- 02Coordinate multi-platform posts and KOL partnerships
- 03Plan launch promotions and inventory
- 04Adjust the product and promotion based on feedback
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ vivy-yi/ xiaohongshu-skills --skill product-launchAfter installing, type/product-launchin Claude Code to confirm it loaded.
Details
From the project README产品发布 (Product Launch)
概述
产品发布的核心原则:充分准备、制造期待、爆发发布、持续跟进。
发布流程
预发布:
- 内容预热
- 样品测试
- 期待营造
发布期:
- 多平台发布
- KOL合作
- 促销活动
发布后:
- 收集反馈
- 快速迭代
- 持续推广
关键要素
- 发布时间
- 内容准备
- 渠道选择
- 库存准备
常见错误
| 错误 | 后果 | 正确做法 |
|---|---|---|
| 准备不足 | 错失良机 | 充分准备 |
最后提醒:产品发布不只是把产品放出来,而是精心策划的营销活动。充分准备,才能引爆市场。
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