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product-position

product-position

github.com/podoMarketing & growth29168 installsUpdated 1d ago
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About product-position

product-position is a positioning and messaging skill for founders and product teams. It supports product positioning from scratch or repositioning, audits existing messaging, and produces positioning documents and messaging structures.

Key features

  1. 01Develop or revise product positioning
  2. 02Audit and critique existing messaging
  3. 03Create positioning documents and messaging hierarchies
  4. 04Frame competitive alternatives, including the status quo
  5. 05Choose between category creation and category selection
  6. 06Structure strategic narratives

Use cases

  1. 01Clarify product messaging for a homepage
  2. 02Improve messaging in a pitch deck
  3. 03Shape a sales narrative
  4. 04Compare a product with competitors and the status quo

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/podo/design-agent-skills --skill product-position

After installing, type/product-positionin Claude Code to confirm it loaded.

Bundled filesstub.yaml

Details

From the project README

product-position

Catalogue stub — full skill: firatcand/founder-skills

Decision tree

  1. Is the full skill already installed?

    • Global: grep -q "^das:" ~/.agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
    • Project: grep -q "^das:" .agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
    • No das: block → full skill installed, invoke and proceed
    • das: block present → go to step 2

  2. Detect scope, then install:

    [ -e ~/.agents/skills/product-position ] && echo "global" || echo "project"

    Global:

    npx skills add firatcand/founder-skills --skill product-position -g -y

    Project:

    npx skills add firatcand/founder-skills --skill product-position -y

    Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.

What it does

Positioning and messaging advisor grounded in methodologies from Dunford, Ries & Trout, Raskin, Moesta, Laja, and Lochhead:

  • Positioning from scratch or repositioning existing products
  • Audit and critique of existing messaging or positioning
  • Builds positioning docs, messaging hierarchies, and JTBD summaries
  • Competitive alternative framing (including "do nothing" / status quo)
  • Category choice vs. category creation decisions
  • Strategic narrative structure (Raskin-style)
  • Homepage, pitch deck, and sales narrative messaging clarity

When NOT to use

  • Landing page copy or headlines → use copywriting-skill
  • Full PM discovery / PRD → use deanpeters-pm-skills or pm-skills
  • User research for positioning insights → use user-research-cookiy
  • Brand identity / visual language → use brand-design-md

Comments

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