About product-positioning
A product positioning skill for teams shaping market messaging. It develops a positioning argument from audience, needs, alternatives, differentiators, outcomes, and evidence, then tests it with buyers and wrong-fit users.
Key features
- 01Define audience and urgent job
- 02Map alternatives and category frame
- 03Build positioning from proof and outcomes
- 04Stress-test messaging with buyers
- 05Create messaging hierarchy
Use cases
- 01Develop product positioning
- 02Test claims with skeptical buyers
- 03Prepare landing-page and sales messaging
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/product-positioningin Claude Code to confirm it loaded.
Bundled filesagents/openai.yamlreferences/product-positioning-patterns.md
Details
From the project READMEProduct Positioning
Use this skill to turn a product from a list of features into a market argument.
Workflow
- Identify target segment, urgent job, alternatives, category frame, and proof assets.
- Read
references/product-positioning-patterns.md. - Build positioning from audience, problem, alternative, differentiator, outcome, and proof.
- Stress-test against competitors, skeptical buyers, and wrong-fit users.
- Produce messaging hierarchy and landing/sales usage.
When not to use
- Do not use for generic advice the base model already handles without this skill's specific artifact contract.
Guardrails
- Do not claim uniqueness without a defensible difference.
- Do not broaden the audience until the wedge is strong.
- Do not confuse tagline writing with positioning.
Output format
Audience:
Category frame:
Primary alternative:
Positioning:
- For: <segment>
- Who need: <job/pain>
- We are: <category>
- Unlike: <alternative>
- We provide: <differentiator/outcome>
- Proof: <evidence>
Messaging hierarchy:
- Hero:
- Proof:
- Objections:
Comments
Markdown supported